Profitable marketing communications; a guide to marketing return on investment.
9780749449421 Profitable marketing communications; a guide to marketing return on investment. Young, Antony and Lucy Aitken. Kogan Page Ltd. 2007 212 pages $39.95 Hardcover HF5415 Marketing is often viewed as more...

Many happy returns: you can obtain some useful indicators about return on investment (ROI) by focusing on the more easily measured channels such as direct mail. Your reckoning might not be perfect, but it will provide supplemental evidence to justify your marketing expenditures.
Accurately calculating return on investment (ROI) for financial services marketing is a complex process that requires commitment and dedication. One reason it is so complicated is that certain marketing channels--particularly television, radio and newspapers--are almost impossible to track and measure. Although some may argue, at least to a degree,...

Panel discussion: health information technology and return on investment: fact or fantasy? (1).
Moderator: Murray N. Ross, Ph.D., Director of Health Policy Analysis and Research, Kaiser Permanente Institute for Health Policy, Oakland, CA. Panelists: Douglas A. Conrad, Ph.D., Professor, Health Services; Professor, Dental Public Health Sciences; Adjunct Professor, Finance and Business Economics and Director, Center for Health Management Research, University...

Motricity Reveals MMA Exec Survey Data.
ENTERTAINMENT CLOSE-UP-13 June 2008-Motricity Reveals MMA Exec Survey Data(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com Motricity, a provider of mobile content infrastructure and services, announced the results of a survey of mobile marketing executives attending the first day of the Mobile Marketing Association (MMA) Mobile Marketing Forum. ...

Nucleus Research Releases Winners of Its Annual Technology ROI Awards.
HEALTH AND BEAUTY CLOSE-UP-27 June 2008-Nucleus Research Releases Winners of Its Annual Technology ROI Awards(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com Nucleus Research, a global provider of IT research and advisory services, announced the winners of the fifth annual Technology ROI Awards. The class of 2008 represents...

Sephora Renews Pact with Acxiom for Integrated Digital Marketing Campaigns.
HEALTH AND BEAUTY CLOSE-UP-30 June 2008-Sephora Renews Pact with Acxiom for Integrated Digital Marketing Campaigns(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com Acxiom Corp. recently announced that specialty beauty retailer Sephora has extended its contract with Acxiom for integrated digital marketing solutions for an additional two years. Acxiom...

ENERGY STAR STOPS ENERGY LOSS VIA WOOD FRAMING.
The EPA's ENERGY STAR program reports that the average American household spends more than $1,900 each year on energy bills, and that figure is destined to climb. Doors and windows are among the most popular ENERGY STAR building products recommended for replacement because homeowners are well aware of their...

Agility Healthcare Solutions Unveils AgileTrac Enterprise.
HEALTH AND BEAUTY CLOSE-UP-25 June 2008-Agility Healthcare Solutions Unveils AgileTrac Enterprise(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com Agility Healthcare Solutions has introduced AgileTrac Enterprise, a new family of products that help hospitals provide better patient care and better business outcomes. By providing insight into hospital functions, AgileTrac...

Leasing and Loss Prevention for Retail.
Leasing and Loss Prevention for Retail By Leah Patrick & Jim Noel Price and return on investment are two concerns commonly encountered when showing a potential customer what security system or equipment they really need to protect their business and their assets. As a security...

Right under your nose: optimize in-house capacity before looking far afield.
Boosting profits and productivity may be less about growing the ranks and more about maximizing current physician capacity. As your organization races to acquire physician practices or recruit primary care physicians, take a breath and pause to ask yourself whether you are getting a return on investment...