Meet the (ideal) candidate: how viewers interpret political advertising during the "invisible primary".
Before any ballots are cast--and even before most candidates run their 30-second TV ads--presidential campaigns produce "meet the candidate videos" to begin the process of presenting a candidate's personality and platform to potential voters (Parmelee, 2002). The videos usually run about 10 minutes and provide a candidate's personal history...

The SAGE handbook of political advertising.
1412917956 The SAGE handbook of political advertising. Ed. by Lynda Lee Kaid and Christina Holtz-Bacha. Sage Publications 2006 492 pages $125.00 Hardcover JF2112 In these 27 articles international contributors describe the...

Visual argumentation in Scandinavian political advertising: a cognitive, contextual and reception oriented approach.
On November 15, 2001, the Danish right wing liberal party, Venstre, published an advertisement that caused offence and debate in Denmark and was criticised internationally. All the commotion, of course, stems from the advertisement's visual argumentation. But what exactly is its argument? In this essay, I shall briefly explain...

Pulp Politics: How Political Advertising Tells the Stories of American Politics.
By Glenn W. Richardson, Jr. Lanham, MD: Rowman & Littlefield, 2003. 161 pp. Pulp Politics is largely a homage to political advertising. In this comprehensive review of contemporary television advertisements, which includes detailed descriptions of many specific campaign spots, Glenn Richardson argues that political ads should not...

Elections? Olympics? And you thought the media market was already tough! Response's Editorial Advisory Board experts say election advertising could shred local short-form markets, while the Olympics will shake up the long-form space.
Iowa? New Hampshire? Beijing? Yes, all three of these diverse locations are set to have a major effect on the direct response media-buying marketplace in 2008. And, just like four years ago (and the four years before that ... and so on ... and so on), DRTV...

Political campaign communication; principles and practices, 6th ed.
9780742553033 Political campaign communication; principles and practices, 6th ed. Trent, Judith S. and Robert V. Friedenberg. Rowman & Littlefield 2008 436 pages $32.95 Paperback Communication, media, and politics JF1001 ...

Pages from the liberal handbook: a conservative strategist critiques a Grit's modus operandi.
The War Room: Political Strategies for Business, Ngos and Anyone Who Wants to Win Warren Kinsella Dundurn 240 pages, softcover ISBN 9781550027464 Warren Kinsella's new book, The War Room: Political Strategies for Business, NGOs and Anyone Who Wants to...

Iowa's early caucus pits presidential campaigns against holiday ads.
Byline: David Pitt The Associated Press DES MOINES, Iowa - In Iowa, 'tis the season for TV pitches, political and commercial. By the time Iowans ring in the New Year, they may be sick of both. An earlier date for Iowa's caucuses probably means presidential...

Using digital resources to explore the role of children in the framing of social issues.
In 1964, Lyndon Johnson's famous presidential campaign ad titled "Peace Little Girl (Daisy)" aired only once, but the image of an innocent little girl counting flower petals incited strong emotional reaction. As the girl calls out numbers, her voice is drowned out by a countdown to a nuclear explosion....

The race is on: on every station, that is. Election 2008 and other challenges give media buyers a run for their DR dollars.
Get ready for a spike in media costs--a super-duper one. Well into fourth-quarter 2007, direct response media buyers already feel the sting of upcoming presidential primaries. With no clear Democratic or Republican frontrunner and nearly 20 states advancing their primaries to February 5, a juiced-up "Super Tuesday,"...