Bagels vs. traffic jam.

By: Florida, Richard
Publication: Washington Monthly
Date: Tuesday, April 1 2008

Doron Taussig's review of my book Who's Your City? chastises me for not helping him figure out whether the "satisfaction of feeling at home in a bagel store outweighs a 50 percent drop in commuting time." What the book says is that I cannot tell him or anyone else that. We all want different things

from our cities, just as we all want different things from our careers and our life partners. I wrote the book to help people make the choice of where to live more deliberately. That motivation should be immediately apparent, actually, from the title.

Richard Florida

Director, Martin Prosperity Institute at the Rotman School of Management

University of Toronto, Canada

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