Vulcans, earthlings and marketing ROI; getting finance, marketing and advertising onto the same planet.
9781554580316 Vulcans, earthlings and marketing ROI; getting finance, marketing and advertising onto the same planet. Rutherford, David and Jonathan Knowles. Wilfrid Laurier U. Press 2008 155 pages $29.95 Paperback HF5415 Addressing...

Why it sells; decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys.
9780742555457 Why it sells; decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys. Danesi, Marcel. Rowman & Littlefield 2008 211 pages $29.95 Paperback HF5823 Danesi (semiotics...

Aaron Butler Joins eWorlds Board of Advisors.
ENTERTAINMENT CLOSE-UP-9 June 2008-Aaron Butler Joins eWorlds Board of Advisors(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com eWorld Companies announced that stage, movie and television Director, Writer and Producer Aaron Butler has been named to its Board of Advisors. Butler, a native of Ireland and graduate of Dublin...

How do you wrap a sea monkey?
January is a time for telling friends and family all about the great presents you received during Christmas and Hanukkah. However, when coworkers exchange holiday gifts, some are in for more of a surprise than others. The Creative Group, a specialized staffing service providing marketing, advertising, creative, and web...

Sephora Renews Pact with Acxiom for Integrated Digital Marketing Campaigns.
HEALTH AND BEAUTY CLOSE-UP-30 June 2008-Sephora Renews Pact with Acxiom for Integrated Digital Marketing Campaigns(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com Acxiom Corp. recently announced that specialty beauty retailer Sephora has extended its contract with Acxiom for integrated digital marketing solutions for an additional two years. Acxiom...

Motricity Reveals MMA Exec Survey Data.
ENTERTAINMENT CLOSE-UP-13 June 2008-Motricity Reveals MMA Exec Survey Data(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com Motricity, a provider of mobile content infrastructure and services, announced the results of a survey of mobile marketing executives attending the first day of the Mobile Marketing Association (MMA) Mobile Marketing Forum. ...

Conference program.
SUNDAY, SEPTEMBER 14 8:00 AM-6:30 PM REGISTRATION 8:00 AM-12:30 PM PRE-CONFERENCE WORKSHOP Leveraging Public Relations to Achieve Sustainable Business Growth Wayne Roberts, Senior Vice President/General Manager, Weber Shandwick Worldwide, Atlanta, GA Most marketing experts agree...

Direct marketing, mobile phones, and consumer privacy: ensuring adequate disclosure and consent mechanisms for emerging mobile advertising practices.
I. INTRODUCTION II. MOBILE COMMERCE AND MOBILE ADVERTISING III. M-ADVERTISING RAISES PRIVACY CONCERNS FOR CONSUMERS IV. PRIVACY REGULATION AND MOBILE ADVERTISING V. FEDERAL PRIVACY REGULATION AND M-ADVERTISING A. Breach of Privacy Policies as Unfair Trade Practices B. Spamming as an Unfair Trade Practice 1. "Opt-out" Consent is the Minimum...

Dollar and Thrifty Gear Up with Florida Car Rental Promotion.
TRAVEL AND LEISURE CLOSE-UP-9 June 2008-Dollar and Thrifty Gear Up with Florida Car Rental Promotion(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com Dollar Rent A Car and Thrifty Car Rental, subsidiaries of Dollar Thrifty Automotive Group, said they are taking the stress out of summer travel in Florida. ...

Teenagers put together `scripted' reality TV show.
Byline: Randi Bjornstad The Register-Guard For those who believe in serendipity - that delicious word for good things falling into place when least expected - meet Amber Swayne, Chelsea Phillips, Katie Fortuna, Kendra Lister, Kristina Tamburrini, Tilar Lepp and Zoe Duvall. These seven girls, all...