Best of Breed Advertising Campaigns: Marketing that Works.
Best of Breed Advertising Campaigns: Marketing that Works By Cathy Rempel What makes a successful advertising campaign? How do you know what will work best for your company? Since 1853 when Augustus R. Pope developed the electromagnetic alarm to the mid '80s most...

Advertising risk guidance seen by January.
NORTH BETHESDA, MD -- FDA is expected this January to issue guidance on how to communicate risks in prescription drug, biologic and medical device print and broadcast advertising, and a new guidance on direct-to-consumer broadcast ad reviews this month. Tom Abrams, director of the Center for Drugs...

Ignored and distrusted: marketing, rebrand thyself!
It has not always been this way. Marketing and especially advertising have historically played a powerful role in the growth of national brands and large consumer businesses. But in recent years the brand of those in the business of "branding" is up against hardened targets. Consumers have...

Cutting through the haze of health marketing claims.
Televised direct marketing, niche advertising, and the Internet have all aided in the proliferation of health fraud, dubious medical claims, fad diets, and other pseudoscientific hokum designed to extract millions of dollars a year from the health conscious. For candid, unbiased analysis of health claims, consider www.quackwatch.org, an independently...

Web site facilitates automatic production of bank marketing materials.
BankMarketingCenter.com is the name of a Web kite that is designed to automate the advertising process for banks of all sizes. Created by The Ad Shop, an Atlanta marketing and advertising firm, the site contains thousands of creative solutions and over 300,000 photos, according to its creators. ...

But wait, there's more!
Response ... On the Road The Response team again turned up at the industry's key hotspots in late April and May. From COREMedia's anniversary event benefitting Project RED in New York, to the Chicago Association of Direct Marketing's annual show; and from the annual Cable Show in...

IAB Names MIXX Award Winners.
ENTERTAINMENT CLOSE-UP-28 September 2007-IAB Names MIXX Award Winners(C)2007 - CloseUpMedia - newsdesk@closeupmedia.com The Interactive Advertising Bureau (IAB) closed this year's MIXX Conference and Expo with the presentation last night of the third annual MIXX Awards. The MIXX Awards are the only honor devoted exclusively to...

Extra! Extra! Read all about it! Publish or perish: why does a TV talk-show host like Oprah publish a magazine? For the same reason that financial services institutions generate newsletters, magazines and various types of Internet periodicals: It's an effective way to stimulate dialog with your target segment.
[ILLUSTRATION OMITTED] Creating genuine connections between the consumer and the brand: It's Marketing 101. As basic a concept as this may be, it can still bedevil bank marketers. How do you cut through the clutter at the customer mailbox (or in-box)? Just as important, how...

Till death do us part: retail partners ... together.
Making the decision to take a product to retail can be compared to the process of getting engaged and then married--with one significant difference. It's often easier to get divorced from one's spouse than to get divorced from a retailer. Marital divorce results in partners splitting the...

Response ... on the road.
From the Housewares show in Chicago to a pair of Southern California industry events, the Response team spent time in February and March catching up with the leading service providers in the DR business. Let's see who Response found this month! Roger Sutherland from Thill...