TiVo and TRA Team for Audience Research Product.
ENTERTAINMENT CLOSE-UP-27 June 2008-TiVo and TRA Team for Audience Research Product(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com TiVo, the creator of and a provider in television services for digital video recorders (DVRs), and TRA, developer of a scalable advertising research system that creates intelligent media data, announced an agreement...

Bernstein-Rein and Interstate Bakeries Earn Ogilvy Award.
FOOD AND BEVERAGE CLOSE-UP-1 May 2008-Bernstein-Rein and Interstate Bakeries Earn Ogilvy Award(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com Interstate Bakeries (IBC) and its marketing agency, Bernstein-Rein, have received the 2008 Gold Ogilvy Award for Outstanding Advertising Research in recognition for their work on the Hostess 100 Calorie Packs "Real...

Towona, Nielsen Media, and Sinomonitor Ink Research Deal.
ENTERTAINMENT CLOSE-UP-27 June 2008-Towona, Nielsen Media, and Sinomonitor Ink Research Deal(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com Towona Media Company announced that the company has reached an agreement with information providers Nielsen Media and Sinomonitor International. The agreement focuses on a joint endeavor to build new evaluation...

Pagophagia when ice is not available--drink cold water.
To the Editor: Louw et al. (1) reported in the November issue of SAMJ that pagophagia (pica for ice) was present in 9 out of 16 patients with iron deficiency and some form of pica. In the adult haematology service at Universitas Tertiary Hospital, I have made the anecdotal...

Outdoor alcohol advertising near schools: what does it advertise and how is it related to intentions and use of alcohol among young adolescents? *.
ALCOHOL USE BEGINS EARLY, with 33.9% of ninth graders in the United States reporting alcohol use before the age of 13 (Eaton et al., 2006). Alcohol use has been correlated with many negative outcomes during adolescence and in later life (O'Malley et al., 1998; Wilson et al., 2002). Youth...

HCD Research mapped!
At HCD Research, we combine traditional and web-based tools to conduct non-partisan research to measure voter reactions to candidates' advertisements, debates, direct mail communications and speeches. As a result of our ongoing political ad testing and communications research, we have developed the largest normative database for quantitative...

ERA research needs insight that leads to action.
Carla Roberts may be the DRTV industry's most perceptive market researcher. Certainly, I think she's the best, with more than 25 years in general advertising--including 12 years in DRTV. So, on a recent research tour, Carla and I discussed the Electronic Retailing Association's (ERA) May 2005 Buyer Study. ...

The effect of physical attractiveness of models on advertising effectiveness for male and female adolescents.
INTRODUCTION People often compare themselves with others in their daily lives. Even when watching TV commercials, there is a tendency to make comparisons with the models used (Martin & Kennedy, 1993). Richins (1991) indicated that 50% of the young adult female respondents in his study frequently compared...

Gunter, Barrie, Caroline Oates, and Mark Blades. Advertising to Children on TV.
Gunter, Barrie, Caroline Oates, and Mark Blades. Advertising to Children on TV. Mahwah, NJ: Lawrence Erlbaum Associates, 2005. Pp. ix, 209. ISBN 0-8058-4488-0 (hb.) $45.00; 0-8058-5830-X (pb.) $24.50. According to the authors, the purpose of their book is to "establish the status of our knowledge about how...

Double Fusion Releases Research on Videogame Advertising Effectiveness.
ENTERTAINMENT CLOSE-UP-25 July 2007-Double Fusion Releases Research on Videogame Advertising Effectiveness(C)2007 - CloseUpMedia - newsdesk@closeupmedia.com Double Fusion has released a study which it said offers "wide-scale positive proof of the efficacy of video game advertising," outlines ad effectiveness measurements and takes a step toward developing an in-game...