HCD Research Partners with Missouri School of Journalism to Conduct Advanced Consumer Advertising Research.
- Organizations will Employ Cognitive and Physiological Measures - FLEMINGTON, N.J., Nov. 17 /PRNewswire/ -- The Missouri School of Journalism and HCD Research formally announced today that they are joining forces to conduct consumer advertising research studies using sophisticated research techniques and advanced on-line methodologies. ...

Bausch & Lomb's Crystalens to be Featured in Florida Advertising Campaign.
Florida's Baby Boomers and Seniors Are Target Audiences for Unique Vision Correction Product ALISO VIEJO, Calif., Feb. 4 /PRNewswire/ -- Bausch & Lomb, the global eye health company, announced today that a new advertising campaign has been launched in six Florida markets that will educate baby boomers...

Advertising's effect on community college search and choice.
The purpose of this qualitative study is to analyze how advertising affects a student s search and community college choice among the plethora of community colleges, career/ technical schools, universities, and other influencers. The results of the research indicate that parents, friends, high school counselors, economics (i.e., money), and...

Weber Shandwick Named Agency of Record for Viewpointe.
NEW YORK, Jan. 15 /PRNewswire/ -- Viewpointe(R), one of the nation's leading providers of check image exchange and archive services, has named Weber Shandwick its public relations agency of record. Weber Shandwick will provide media and industry analyst relations, communications support and other consulting services as it works to...

Columbia Business School Alumni Club of New York and Weber Shandwick Invite Top Executives to Discuss How Philanthropic Organizations are Operating in Today's Uncertain Economic Environment.
NEW YORK, Jan. 12 /PRNewswire/ -- WHAT: Columbia Business School Alumni Club of New York and Weber Shandwick's VOICEBOXX(TM) have partnered to bring together a panel of leading experts within the philanthropic arena to discuss how companies are increasingly using philanthropic efforts to drive business strategy. Philanthropic...

Columbia Business School Alumni Club of New York and Weber Shandwick Invite Top Executives to Discuss How Philanthropic Organizations are Operating in Today's Uncertain Economic Environment.
NEW YORK, Jan. 7 /PRNewswire/ -- WHAT: Columbia Business School Alumni Club of New York and Weber Shandwick's VOICEBOXX(TM) have partnered to bring together a panel of leading experts within the philanthropic arena to discuss how companies are increasingly using philanthropic efforts to drive business strategy. Philanthropic...

The advertised mind; groundbreaking insights into how our brains respond to advertising. (reprint, 2005).
9780749450243 The advertised mind; groundbreaking insights into how our brains respond to advertising. (reprint, 2005) Du Plessis, Erik. Kogan Page 2008 232 pages $35.00 Paperback HF5822 This is a paperbound reprint...

Syntryx Executive Solutions Names Peter Moran as SVP Sales.
ENTERTAINMENT CLOSE-UP-28 December 2008-Syntryx Executive Solutions Names Peter Moran as SVP Sales(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com Syntryx Executive Solutions, a provider of competitive intelligence and digital marketing solutions, has named advertising industry veteran Peter Moran as the company's Senior Vice President of Sales. Based in...

Captura Group Names Renowned Hispanic Marketing Expert Felipe Korzenny, Ph.D. Senior Strategy Consultant.
- Partnership will enhance Captura Group's strategic Hispanic online offering and provide added value for Hispanic online marketers - SAN DIEGO, Dec. 4 /PRNewswire/ -- Captura Group, the leading provider of Hispanic in-language and in-culture online solutions, announced today that renowned Hispanic marketing expert Felipe Korzenny, Ph....