Is branding dead? No, but as the economy struggles and marketing budgets are slashed, measuring ROI on every marketing dollar is now a necessity. In the new age of direct response, marketers are turning to 'response-branding' methods more than ever.
Provocative question, isn't it? Yes, 10 years ago, one could have never asked such a question with a straight face. However, the advances made by direct response marketing, as well as measurability technology across the advertising and marketing universe--along with the even greater need for marketers to immediately measure...

The engine behind the automotive industry: driving customers from the Internet to the dealership, direct response marketing is steering the industry through tough times.
We're all familiar with the car commercials on TV: a stress-free driver, the vehicle winding through country roads, a demonstration of the car's agility and performance. But selling a car in 2008 takes a lot more than just nationwide television branding. It takes direct response marketing on a national...

Response magazine's 13th annual State of the Industry report; Members of the magazine's Editorial Advisory Board speak out on the current state of the direct response marketing industry.
As we close in on the 2008 presidential election, the direct response television (DRTV) market is again facing another test of its mettle. For decades, proponents of DRTV have contended that direct response was the one and only recession-proof avenue for marketers of all shapes and sizes. As DRTV...

Direct marketing tops 50% of total advertising expenditures.
CHICAGO -- Despite a slowing U.S. economy, growth has been predicted in direct response sales, expenditures and return on investment (ROI). The Direct Marketing Association's (DMA) annual forecast, "The Power of Direct Marketing," reports that direct marketing expenditures account for better than 50 percent of total advertising expenditures. ...

Commonsense direct & digital marketing, 5th ed.
9780749447601 Commonsense direct & digital marketing, 5th ed. Bird, Drayton. Kogan Page Ltd. 2007 434 pages $49.95 Paperback HF5415 This text, which in this edition contains information on the internet (reflected...

Marketing automation; practical steps to more effective direct marketing.
9780470125427 Marketing automation; practical steps to more effective direct marketing. LeSueur, Jeff. John Wiley & Sons 2007 346 pages $39.95 Hardcover Wiley and SAS business series HF5415 As a...

The handbook of field marketing; a complete guide to understanding and outsourcing face-to-face direct marketing.
9780749450250 The handbook of field marketing; a complete guide to understanding and outsourcing face-to-face direct marketing. Williams, Alison and Roddy Mullin. Kogan Page Ltd. 2008 241 pages $60.00 Hardcover HF5415 In...

Via TechXperts, United Marketing Group Delivers Another Market-Driven Solution For Small Businesses and Consumers.
SCHAUMBURG, Ill., Feb. 6 /PRNewswire/ -- United Marketing Group (UMG), a leading direct marketing company in continuity lifestyle and branded membership programs and direct to consumer syndicated merchandising, today announced the introduction of another membership program-- TechXperts. TechXperts is an innovative technical support program that delivers convenience, savings and...

Javelin Direct Appoints David Selwood Senior Vice President, Decision Support.
DALLAS, Jan. 22 /PRNewswire/ -- Javelin Direct (http://www.javelindirect.com/), a next-generation direct marketing agency with expertise in bringing accountability to all marketing disciplines, has named David Selwood Senior Vice President, Decision Support, North America. Based in the Dallas office, Selwood reports to Mike McCartin, Chief Operating Officer. Selwood's...

Traffic Builders, Inc.(sm) Launches Industry-First Green Direct Mail Initiative for U.S. Automotive Dealers.
LOUISVILLE, Ky., Jan. 5 /PRNewswire/ -- Traffic Builders, Inc.(sm) is making environmentally friendly direct mail services available to their automotive service customers. The Automotive Service Marketing firm has launched the We Auto Go Green program, which is the first of its kind in the industry. The program helps Auto...