The handbook of field marketing; a complete guide to understanding and outsourcing face-to-face direct marketing.
9780749450250 The handbook of field marketing; a complete guide to understanding and outsourcing face-to-face direct marketing. Williams, Alison and Roddy Mullin. Kogan Page Ltd. 2008 241 pages $60.00 Hardcover HF5415 In...

Marketing automation; practical steps to more effective direct marketing.
9780470125427 Marketing automation; practical steps to more effective direct marketing. LeSueur, Jeff. John Wiley & Sons 2007 346 pages $39.95 Hardcover Wiley and SAS business series HF5415 As a...

Direct marketing, mobile phones, and consumer privacy: ensuring adequate disclosure and consent mechanisms for emerging mobile advertising practices.
I. INTRODUCTION II. MOBILE COMMERCE AND MOBILE ADVERTISING III. M-ADVERTISING RAISES PRIVACY CONCERNS FOR CONSUMERS IV. PRIVACY REGULATION AND MOBILE ADVERTISING V. FEDERAL PRIVACY REGULATION AND M-ADVERTISING A. Breach of Privacy Policies as Unfair Trade Practices B. Spamming as an Unfair Trade Practice 1. "Opt-out" Consent is the Minimum...

Commonsense direct & digital marketing, 5th ed.
9780749447601 Commonsense direct & digital marketing, 5th ed. Bird, Drayton. Kogan Page Ltd. 2007 434 pages $49.95 Paperback HF5415 This text, which in this edition contains information on the internet (reflected...

Roseanne Branciforte Named Managing Director at Pharmagistics.
HEALTH AND BEAUTY CLOSE-UP-30 June 2008-Roseanne Branciforte Named Managing Director at Pharmagistics(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com Pharmagistics, a provider of direct marketing, PDMA compliance, and specialty logistics for the biopharmaceutical industry, announced that Roseanne Branciforte has joined the organization as Managing Director. Pharmagistics is a...

Sephora Renews Pact with Acxiom for Integrated Digital Marketing Campaigns.
HEALTH AND BEAUTY CLOSE-UP-30 June 2008-Sephora Renews Pact with Acxiom for Integrated Digital Marketing Campaigns(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com Acxiom Corp. recently announced that specialty beauty retailer Sephora has extended its contract with Acxiom for integrated digital marketing solutions for an additional two years. Acxiom...

New York & Company Names Donna Iucolano, EVP, General Manager, Direct Group.
HEALTH AND BEAUTY CLOSE-UP-30 June 2008-New York & Company Names Donna Iucolano, EVP, General Manager, Direct Group(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com New York & Company recently announced the appointment of Donna M. Iucolano to the position of Executive Vice President, General Manager - Direct Group. ...

How to market during a recession.
Times are tough, right? So don't be surprised if next year's marketing budget gets cut. If you're not happy with that possibility, there are a couple of arguments that you can use with your CEO to encourage greater marketing spending during recessionary times. A recession is not...

An economic approach to the regulation of direct marketing.
I. INTRODUCTION II. THE GROWTH OF DIRECT MARKETING A. Public Reaction to Direct Marketing B. The Literature on Direct Marketing III. THE FRAMEWORK FOR ANALYSIS OF THE VOLUME PROBLEM A. The Mathematical Model B. An Example of Welfare-Reducing Marketing IV. APPLYING THE BASIC FRAMEWORK V. THE IMPACT OF OTHER...

Javelin Direct Names New Associate Creative Director.
ENTERTAINMENT CLOSE-UP-30 April 2008-Javelin Direct Names New Associate Creative Director(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com Javelin Direct, an Omnicom strategic integrated marketing agency, has named Jim Newell Associate Creative Director, responsible for managing branding and marketing for Roche ACCU-CHEK products and Spear Cosmetics. Based in Javelin...