Marketing scales handbook; a compilation of multi-item measures for consumer behavior & advertising; v.4.
1587992051 Marketing scales handbook; a compilation of multi-item measures for consumer behavior & advertising; v.4. Bruner, Gordon C. et al. South-Western College Pub. 2005 842 pages $98.95 Hardcover HF5415 In contrast...

PointRoll Expands Mobile Rich Media Advertising Network for the Apple iPhone.
ESPN, AOL's Platform-A, Millennial Media, and USA TODAY are All Now Serving Expandable Ads With Advanced Features NEW YORK, Feb. 12 /PRNewswire/ -- PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. and leading provider of rich media advertising announced expanded distribution partners to run its rich media...

Planalytics Introduces Three Planning Products at Retail Systems 2001.
CHICAGO, June 25 /PRNewswire/ -- Planalytics Inc. announced today the addition of three planning products to its Impact application to help retailers avoid squandered opportunities and poor financial results caused by the unanticipated effects of weather volatility. The new products, Impact M(TM), Impact $(TM) and Impact TR(TM)...

Lois Miller Promoted to President, IAG Automotive.
NEW YORK, Feb. 6 /PRNewswire/ -- IAG Research, the TV ad effectiveness ratings company today announced the promotion of senior executive Lois Miller, to the newly created position of President, IAG Automotive. Miller joined IAG as Corporate Executive Vice President in September of 2004 and has helped...

Keller Fay Study Finds Beverage Industry Fails to Generate 'Talkworthy' Advertising.
- Increase in Advertising-Driven Word of Mouth Could Bring Boost to Industry: Beverage Conversations Feature More Recommendations to "Buy it or Try it" Than Talk in Other Brand Categories - NEW BRUNSWICK, N.J., Nov. 18 /PRNewswire/ -- The Keller Fay Group (http://www.kellerfay.com/), a market research consultancy specializing...

Boards must measure marketing effectiveness: it is surprising how many boards don't regularly see even the most basic marketing data. Do you know what the top three or four success metrics are for your company's marketing initiatives?
MARKETING IS CONSIDERED to be a discipline that requires creativity, intuition, and "out of-the-box" thinking. Marketing acumen is thought to stem from non-quantitative, right-brain, "soft" skills. In the past, marketers in firms with powerhouse brands were given sizable budgets to deliver memorable television advertising. There were few ways to...

The reality of brands: towards an ontology of marketing.
I Introduction Consumer goods, and particularly brands, are part of our common-sense world. Yet marketing, the discipline that studies these phenomena, has so far taken little notice of attempts to develop theories of domains of common-sense reality by investigating its own ontology. Received marketing theory...

Relationships between involvement and attitudinal loyalty constructs in adult fitness programs.
Introduction Research has repeatedly shown that one of the best marketing strategies is to maintain and increase participants' level of involvement and loyalty to the respective service. Participants' loyalty and involvement can be nurtured effectively by differentiated marketing strategies with compatible market segmentation (Backman & Crompton, 1991a, 1991b; Havitz,...

RecycleBank Sees Massive Growth in 2008.
Recycling Rewards Program More Than Doubles Recycling Rates in Over 90 Municipalities; Anticipates Continued Growth and Expansion in 2009 NEW YORK, Jan. 27 /PRNewswire/ -- RecycleBank, the leading green rewards and loyalty program that motivates people to recycle, today announced significant growth figures for 2008, expanding service...

MRI Starch to Measure 646 Magazine Issues in 2009.
-Key Step towards Developing a Syndicated Ad Measurement Service- NEW YORK, Feb. 4 /PRNewswire/ -- Building on 85 years of print advertising measurement expertise, MRI Starch will more than triple the number of magazine issues it measures in 2009 as it builds a syndicated ad measurement database,...