- Marketing without advertising, 5th ed.
1413301843 Marketing without advertising, 5th ed. Phillips, Michael et al. Nolo 2005 $20.00 Paperback HF5415 The guide's latest edition is updated to reflect technology-boosted marketing trends, such as international Internet marketing and weblogs.......
- Earthlings Inside and Out.
Earthlings Inside and Out by Valerie Wyatt Kids Can Press Ltd., Buffalo, New York 63 pages Alien Examination Area 51 fans, look out! Danoid the alien is on the loose and looking for humans to examine. Put on your examination ......
- Designing planet rovers that tumble.
As soon as 2009, Mars could become a playground for earthlings wielding giant beach balls. The earthlings would actually stay home, but from there they could control 6-meter-diameter inflatable spheres sent to roam the Red Planet. NASA researchers are currently ......
- Ignored and distrusted: marketing, rebrand thyself!
It has not always been this way. Marketing and especially advertising have historically played a powerful role in the growth of national brands and large consumer businesses. But in recent years the brand of those in the business of "branding" ......
- John Philip Jones on art of marketing.
NEW DELHI: Successful advertising and marketing is about clear understanding of how advertising works and then developing a long-term strategy that goes with your brand within the competitive framework, says John Philip Jones, the most authoritative voice on the subject....
- Cases in advertising and marketing management; real situations for tomorrow's managers.
9780742538368 Cases in advertising and marketing management; real situations for tomorrow's managers. Applegate, Edd and Art Johnsen. Rowman & Littlefield 2007 217 pages $29.95 Paperback HF5823 This text for upper level......
- Global Marketing and Advertising: Understanding Cultural Paradoxes, 2d ed.
HF5415 2004-026086 1-4129-1475-2 Global marketing and advertising; understanding cultural paradoxes, 2d ed. Mooij, Marieke de. Sage Publications, [c]2005 269 p. $89.95 For international businesses seeking to communicate their message in various cultural contexts,......
- Strategic marketing by Nirmalya.
NEW DELHI: "Marketers need to change their role from tactical implementers of traditional marketing functions - like advertising and promotion - to strategic coordinators of organisation-wide, transformational initiatives aimed at profitable delivering value to customers," says Nirmalya Kumar, professor of ......
- Easy doesn't count: direct-to-consumer advertising remains a controversial medium in the world of pharmaceutical marketing. This column examines how the industry can use DTC advertising to its advantage.
I have a friend with one of the all-time-best signatures for his E-mail: Easy Doesn't Count. He's a hard-charging guy, who has programmed his E-mail account to place that phrase at the end of every communication to inspire his employees ......
- 24/7 Media Buys EMail Marketing Firm ConsumerNet for $52m.
Internet advertising and direct marketing firm 24/7 Media Inc said Tuesday that it has agreed to acquire email marketing company ConsumerNet Inc for $52m. ConsumerNet is said to operate the internet's largest cooperative "opt-in" email database and 24/7 says the ......
- Marketing scales handbook; a compilation of multi-item measures for consumer behavior & advertising; v.4.
1587992051 Marketing scales handbook; a compilation of multi-item measures for consumer behavior & advertising; v.4. Bruner, Gordon C. et al. South-Western College Pub. 2005 842 pages $98.95 Hardcover HF5415 In contrast......
- Roland names marketing and communications director.
Roland has appointed Bernadette U. Mindiola as director of marketing communications for Roland Corp. U.S. In her new role, Mindiola will oversee and direct the company's marketing research, communications, advertising and public relations, customer-focused marketing, and competitive intelligence and market ......
- Can advertising save the world?
'There is no polite way to say business is destroying the world," Paul Hawken writes in his oxymoronically titled book The Ecology of Commerce. "Given existing corporate practices, no wildlife reserve, wilderness or indigenous culture will survive the global market ......
- Advertising, promotion, and other aspects of integrated marketing communications, 7th ed.
0324321430 Advertising, promotion, and other aspects of integrated marketing communications, 7th ed. Shimp, Terence A. South-Western College Pub. 2007 629 pages $161.95 Hardcover HF5415 Intended for use in undergraduate and graduate......
- Advertising campaign strategy; a guide to marketing communication plans, 4th ed.
0324322712 Advertising campaign strategy; a guide to marketing communication plans, 4th ed. Parente, Donald E. South-Western College Pub. 2006 400 pages $103.95 Paperback HF5415 This textbook describes the process of developing......