Vulcans, earthlings and marketing ROI; getting finance, marketing and advertising onto the same planet.

9781554580316

Vulcans, earthlings and marketing ROI; getting finance, marketing and advertising onto the same planet.

Rutherford, David and Jonathan Knowles.

Wilfrid Laurier U. Press

2008

155 pages

$29.95

Paperback

HF5415

Addressing the relationship between finance, marketing, and advertising, Rutherford and Knowles attempt to describe the common ground between them, how marketing and advertising build strong brands, and what accountability entails, viewing an accountability culture as key, and attitude, intent, and cooperation as essential. Technical terminology is kept to a minimum. The book was published in collaboration with the Institute of Communication Agencies. Rutherford is a consultant specializing in marketing, advertising, and business writing. Knowles runs two brand-consulting firms.

([c]20082005 Book News, Inc., Portland, OR)

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