Direct marketing, mobile phones, and consumer privacy: ensuring adequate disclosure and consent mechanisms for emerging mobile advertising practices.
I. INTRODUCTION II. MOBILE COMMERCE AND MOBILE ADVERTISING III. M-ADVERTISING RAISES PRIVACY CONCERNS FOR CONSUMERS IV. PRIVACY REGULATION AND MOBILE ADVERTISING V. FEDERAL PRIVACY REGULATION AND M-ADVERTISING A. Breach of Privacy Policies as Unfair Trade Practices B. Spamming as an Unfair Trade Practice 1. "Opt-out" Consent is the Minimum...

An economic approach to the regulation of direct marketing.
I. INTRODUCTION II. THE GROWTH OF DIRECT MARKETING A. Public Reaction to Direct Marketing B. The Literature on Direct Marketing III. THE FRAMEWORK FOR ANALYSIS OF THE VOLUME PROBLEM A. The Mathematical Model B. An Example of Welfare-Reducing Marketing IV. APPLYING THE BASIC FRAMEWORK V. THE IMPACT OF OTHER...

Assessing the FDA via the Anomaly of Off-Label Drug Prescribing.
It is commonly thought that the U.S. Food and Drug Administration (FDA) regulates the use of all pharmaceutical drugs in the United States. In fact, most hospital patients are given drugs that are not FDA-approved for the prescribed use. The FDA does require that drugs undergo extensive testing before...

What works to reduce alcohol-related harm and why aren't the policies more popular?
Abstract There is a considerable body of research evidence documenting effective policies that reduce the harm a community incurs from alcohol. These effective policies include influencing accessibility to alcohol (including the price the consumer pays), drink-driving enforcement and marketing practices. Using evidence-based review as a template, an...

Direct-to-consumer advertising and the demise of the ideal model of health care.
In recent years, pharmaceutical companies have begun to market expensive new drugs directly to consumers via television ads. These new drugs target some of our most common medical problems, such as allergies, heartburn, erectile dysfunction, and attention-deficit disorder. Those same corporations, however, have come under fire for mass-marketing drugs...

Image advertisements for alcohol products: is there appeal associated with adolescents' intention to consume alcohol.
The controversy over the impact of alcohol advertising on alcohol consumption and attitudes about drinkers and drinking continues to mount. These debates have led to actual bans on alcohol advertising in some countries (Addiction Research Foundation, 1981) as well as to proposed legislation banning alcohol advertisements in others (Canadian Radio-Television...

IMAGE ADVERTISEMENTS FOR ALCOHOL PRODUCTS: IS THEIR APPEAL ASSOCIATED WITH ADOLESCENTS' INTENTION TO CONSUME ALCOHOL?
ABSTRACT Criticism has been directed toward alcohol advertising, particularly regarding the use of image (lifestyle) advertising, and its potential influence on teenage alcohol consumption. This study sought to determine if adolescents who drink, or intend to drink alcohol at some future time, find image advertisements for alcohol...

Bankruptcy policy in light of manipulation in credit advertising.
This Article argues that when credit suppliers market and advertise their credit products, they utilize and enhance consumers' cognitive biases, particularly their optimism bias and illusion of control. We apply the concept of manipulation to this practice. The biased and manipulated debtors attribute unrealistically low probability to negative life...

Rethinking regulation of advertising aimed at children.
I. INTRODUCTION: A BRIEF HISTORY OF THE REGULATION OF ADVERTISING AIMED AT CHILDREN II. THE SCOPE OF THE CTA AND THE GOVERNMENT'S GENERAL PURPOSE IN PRESCRIBING COMMERCIAL LIMITS FOR CHILDREN'S TELEVISION PROGRAMS III. THE HARMS CAUSED BY ADVERTISING TO CHILDREN AND THE NEED FOR FURTHER GOVERNMENTAL REGULATION A. Advertising's...

Cyber seducers?
The latest on-line outrage If you thought the croaking Budweiser frogs were a bad influence on children, and Joe the smoking camel was even worse, prepare yourself for...Tony the Tiger? In cyberspace, no less. The World Wide Web has been an enormous boon for scaremongers, offering a continual...