Brands Update.
Use it or lose it – Small scale use needs cogent proof Whether a brand is protected as a Community trade mark or through UK registration, the brand owner is under an obligation to use it for the claimed goods and services. The mark must be put...

A Panoramic View Of Trademark Registration In Brazil.
The current Industrial Property Law, No. 9279/96, has been in force in Brazil for over a decade. Generally speaking, the Law is modern and in line with the principles of international treaties such as TRIPS and the Paris Convention. In seeking registration of a trademark in Brazil...

The Bottom Line: insurance slogans--old and new--are powerful tools to help companies magnify their brands.
For nearly 60 years, "You're in good hands" has been synonymous with Allstate Insurance Co.'s mission. In fact, that simple phrase became the most recognizable slogan in America, according to Northwestern University's Medill Graduate Department of Integrated Marketing Communications in 2000. State Farm's "Like a good neighbor"...

Eleven ways to leave your mummy and Daddy.
ONE Never vote for, patronize, do business with or be pleasant to anyone who uses the words 'ordinary people'. The invariable assumptions are a) that they, my dear, are far from ordinary and b) the ordinary people are infants, fools, gulls and fodder. TWO Never do business...

2 pennies for columnist's thoughts.
Byline: Bill Fortier COLUMN: SOUTH COUNTY NOTEBOOK It's time for your loyal scribe to put in his two cents' worth. And this time it really is two cents' worth, as a check for that amount recently came in the mail. Yours...

Think before you speak.
Our assumptions could lead to major communication problems. Prachi Rege attends a seminar on general semantics, a theory that makes us aware of our behaviour thereby setting a base for effective communication. The daily experiences that you undergo do not or rather cannot include everything under the...

Sing me a poem.
WORLD Poetry Day came and went last Tuesday the 21st with little or no poetry. As usual, the world was bombarded with too much noise, too many words, speeches, press releases, headlines, advertising slogans, problems, a slew of scandal, controversy, violence, and destruction to pay attention. If...

'Plop, Plop, Fizz, Fizz(TM),' Oh What a Competition It Is.
Alka-Seltzer(R) Challenges America to Rewrite Classic Jingle With Cyndi Lauper as Judge; Grand Prize Winner has Chance to Appear in National TV Ad During Pre-Game of the Big Game MORRISTOWN, N.J., Dec. 4 /PRNewswire/ -- Get out your guitar, warm up your vocal cords and reunite your...

Sold American: The Story of Alaska Natives and Their Land, 1867-1959.
SOLD AMERICAN: THE STORY OF ALASKA NATIVES AND THEIR LAND, 1867-1959. By DONALD CRAIG MITCHELL. Fairbanks: University of Alaska Press, 2003. ISBN 1-889963-36-4. Rev. ed. (Originally published by University Press of New England, 1997.) 544 p., map, b & w illus., bib., index. Softbound. US$29.95. For decades...

The big smear: knowing that The John Birch Society could foil their plans, the architects of America's engineered decline have long targeted this patriotic group for defamatory smears.
In the parlance of the Internet age, the word "meme" refers to a self-replicating idea, phrase, or concept that spreads through a population like a virus. Memes can be playful pieces of trivial slang, advertising slogans as indelible as they are annoying, or innovative expressions that usefully add to...