TV stations require change in ad.
Byline: The Register-Guard Four TV stations in Oregon, including two in Eugene, briefly refused to continue airing an anti-Measure 50 ad until the tagline indicating the ad's sponsor was revised. The change was to have been made Monday evening. The TV ad initially identified Oregonians...

HelioPower Launches New Solar Marketing Campaign.
ENERGY RESOURCE-10 May 2007-HelioPower Launches New Solar Marketing Campaign(C)2007 JeraOne - http://www.jeraone.com Solar system integrator HelioPower has launched a new advertising campaign to promote its residential and commercial solar power energy solutions. The "Be Green - Save Green - Go Solar" tagline will be included...

Awaiting Sunday.
Byline: Ed Picson It is no secret that boxing has suffered a dip in popularity the last few years. With growing interest in mixed martial arts and no real dominant champion in the heavyweight classes in the mold of a Muhammad Ali or a Mike Tyson, the...

US presidential trail; New Hampshire next crucial voting state.
Byline: DAVID ESPO Associated Press MANCHESTER, New Hampshire - More than geography changes when the 2008 presidential campaign leaves Iowa for New Hampshire. The two early voting states are considered crucial to the election because candidates who do well in Iowa and in the New...

Hungry for the truth?
Before You Read Ask: Have you tried a certain food because of an advertisement? Why? Background * Why does food in ads always look perfect? Advertisers spend hours fixing up the food. For example, a "roasted" turkey might be painted with food coloring,...

Nostalgia campaign.
[ILLUSTRATIONS OMITTED] Institution: Bank of the Commonwealth, Norfolk, Va. Assets: $547 million Agency: The Ludlow Group Inc., Virginia Beach, Va. The aim of this campaign was to both retain existing customers and grow their business with the bank. The bank used...

Read between the lines.
Ladies and gentlemen: Step right up! In this issue, you read "Hungry for the Truth?" about the latest and greatest advertising techniques. Here is your chance to show off your advertising know-how. Look for ads in magazines or newspapers, on TV, or even on food or toy packages. Find...

On the job.
COLUMN: ON THE JOB James G. Burke Founder/Principal Elevation Exhibits, Shrewsbury Age: 46 Family: married, four children Town of residence: Shrewsbury Native of: Duluth, Minn. Time in current job: 18 months ...

Japan ladies seen coming to RP for health, wellness.
Throngs of Japanese ladies are expected to flock to various parts of the archipelago as a result of the country's highly-successful participation in the 2007 World Travel Fair held recently in Tokyo, where the Department of Tourism (DoT) showcased the Philippines as an exciting health and wellness destination. ...

RV rivals cooperate to grow workers.
Byline: GUEST VIEWPOINT By Mike Warner For The Register-Guard As a company in the fastest growing manufacturing industry in Lane County, Marathon Coach is increasingly challenged to find skilled employees. In a rapidly changing environment that includes unprecedented demographic shifts and pressure to achieve new...