Tobacco, alcohol ads still common in sports.
Despite efforts to curtail tobacco and alcohol advertising, alcohol and tobacco brands remain highly visible on television sports programming, an August AJPH study found. A content analysis of more than 83 hours of televised sports from 2000-2002 found that rates of certain alcohol advertising were about equal...

Co-branding in sport: conflicts and some possible ways of resolving them in Europe *.
Introductory Remarks Sport is now a global industry worth more than 3% of world trade and almost 2% of the combined GNP of the enlarged European Union comprising 25 Member Sates with a total population of 450 million (1). It is not surprising, therefore, that the world's...

ICL in talks with LG, Airtel for sponsorship.
Byline: Ratna Bhushan NEW DELHI: Subhash Chandra's Indian Cricket League (ICL) seems to be doing all it can to steal the thunder from BCCI's high-profile rival, Indian Premier League (IPL). The Essel group promoted ICL, which will kick off its maiden Twenty20 championship on November 30, is...

ICL in talks with LG, Maruti and Airtel.
Byline: Ratna Bhushan NEW DELHI: Subhash Chandra's Indian Cricket League (ICL) seems to be doing all it can to steal the thunder from BCCI's high-profile rival, Indian Premier League (IPL). The Essel group promoted ICL, which will kick off its maiden Twenty20 championship on November...

Canon U.S.A. Renews Sponsorship Agreement with NFL.
ENTERTAINMENT CLOSE-UP-14 September 2007-Canon U.S.A. Renews Sponsorship Agreement with NFL(C)2007 - CloseUpMedia - newsdesk@closeupmedia.com Canon U.S.A. has renewed its longstanding sponsorship agreement with the NFL. Canon has been the "Official Camera of the NFL" since 1984, making it the league's longest-tenured sponsor. The new deal...

Twenty20 win spins ad deals worth Rs 75 cr for Neo Sports.
Byline: Sonali Krishna MUMBAI: It's advantage Neo Sports, after India's dramatic victory in the ICC Twenty-20 finals. The exclusive cricket channel, owned by Nimbus Sport, has already booked Rs 75 crore worth of advertising accounting for 65% of its inventory for the upcoming India-Australia series, starting September...

IPL: Selling cricket to Indians all over again.
Byline: N Shatrujeet (##include msid=2459375,type=9 ##)Over the last two-three weeks, the amount of newsprint and airtime that the Indian media has devoted to tracking and dissecting every shred of news - speculative and real - connected to the fledgling Indian Premier League (IPL) is mindboggling. While big-ticket...

IPL: Selling cricket to Indians all over again.
Byline: N Shatrujeet (##include msid=2459375,type=9 ##)Over the last two-three weeks, the amount of newsprint and airtime that the Indian media has devoted to tracking and dissecting every shred of news - speculative and real - connected to the fledgling Indian Premier League (IPL) is mindboggling. While big-ticket...

IPL open to global sponsors for title bids.
Byline: Ratna Bhushan (##include msid=2459375,type=9 ##) NEW DELHI: The Indian Premier League (IPL) story just got bigger. And global. Last week's star spangled, multi-crore franchisee line up, which attracted a staggering $724 million from celebrity bidders, not to mention dollops of power and glamour, has...

IPL bowls out malls, box office in viewership.
Byline: Sonali Krishna MUMBAI: Nobody expected over 200-million Indian television viewers, 10-million international viewers and 4-million live spectators day after day at the great Indian cricket tamasha called the Indian Premier League (IPL). There is no doubt that cricket's new-found avatar has delivered on almost...