Victory lane: insurers are racing into motorsports sponsorships to turbocharge both brand awareness and consumer outreach.
[ILLUSTRATION OMITTED] When Carl Edwards took the checkered flag at the Samsung 500 at the Texas Motor Speedway in April, he wasn't the only one enjoying a winning moment. An insurance company shared the glory as millions of NASCAR fans saw the No. 99 Aflac Ford Fusion...

Driving ahead.
IN MAY, AFLAC made a major announcement that it will become the primary sponsor for NASCAR's Carl Edwards, replacing Office Depot on the No. 99 Roush Fenway Racing car. [ILLUSTRATION OMITTED] Aflac, featuring Edwards and the Aflac duck in one of its latest commercials, entered...

A new cornerstone.
[ILLUSTRATION OMITTED] METLIFE recently reached an agreement in principle to be the first major marketing partner of the new Meadowlands stadium in New Jersey, the future home of the New York Giants and New York Jets. As a cornerstone partner, MetLife will have the exclusive...

2008 CAC Scholarship awards presented.
Three award recipients joined CAC's Scholarship Committee Chairman Pete Alonzo at the AMI Avondale office in June to pick up $1,000 checks for their college education. Nine scholarships were awarded to high school students this year based on grades, community service and an essay about mushroom farming. "Our goal...

FCC takes another look at product placement rules.
WASHINGTON -- The Federal Communications Commission (FCC) announced that it will review rules on how U.S. television programmers may display commercial products in shows. The discussed tightening of rules would require producers to let viewers know when a product appears in a show that it was paid for. ...

Sundance Channel Offers 'Grey Goose Presents The Next Garde'.
ENTERTAINMENT CLOSE-UP-3 September 2008-Sundance Channel Offers 'Grey Goose Presents The Next Garde'(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com Sundance Channel will produce a second season of the short-form series "Grey Goose Presents The Next Garde" spotlighting 12 emerging talents, including artists, musicians, designers and other cultural pioneers. ...

Harvest Fair to visit the past.
Byline: Betty Lilyestrom COLUMN: LEICESTER NOTEBOOK In terms of longevity, Leicester's annual Harvest Fair is a relative newcomer to the roster of community fairs. But in terms of history, it strives to present a picture of what the town was like in the mid-1800s. ...

Corporate classrooms.
After receiving the Winter 2008 Journal, I jotted clown my reaction to your article on corporate-funded research at universities ("Taking Care of Business" by Sonya Huber), but didn't send it in until I realized that no other readers put into words what I was thinking. In my...

Dinner in the Sky Launches in the U.S.
TRAVEL AND LEISURE CLOSE-UP-5 August 2008-Dinner in the Sky Launches in the U.S.(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com Dinner in The Sky announced its official launch in the United States. Creators of Dinner in The Sky said that it is a one-of-a-kind event for anyone who...

Aetna Offers 'BodyGuard' Plans for Young Adults.
HEALTH AND BEAUTY CLOSE-UP-31 July 2008-Aetna Offers 'BodyGuard' Plans for Young Adults(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com Aetna announced that it has begun selling new Aetna BodyGuard Plans to individuals. Three products, which will become effective on August 1, were designed with young adults in mind...