IPL, Sony faux pas on ground & broadcast sponsorship clause helps Coca-Cola.
Byline: Ratna Bhushan & Sonali Krishna NEW DELHI/MUMBAI: It's a faux pas of sorts. To many, it may be IPL changing the sponsorship paradigm, but the truth of the matter is that in its hurry to close ground and broadcast sponsorship partnerships in its inaugural season, the...

IPL ground sponsorship to cost $8 mn next season.
(##include msid=2459375,type=9 ##) NEW DELHI: Riding on the IPL hype, the Board of Control for Cricket in India (BCCI) has hiked sponsorship fees for ground sponsors to $7-8 million annually for a five-year period for the IPL's second season. This is against the $5-5.5 million it charged...

DHL Continues MLB Sponsorship.
ENTERTAINMENT CLOSE-UP-1 May 2008-DHL Continues MLB Sponsorship(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com DHL, a global express delivery and logistics company, has launched its fourth season as the Official Express Delivery and Logistics Provider of Major League Baseball and MLB.com. DHL also continues its title sponsorship of...

EA Sports Inks Maui B-Ball Sponsorship Extension.
ENTERTAINMENT CLOSE-UP-7 April 2008-EA Sports Inks Maui B-Ball Sponsorship Extension(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com KemperSports announced that EA Sports, a label of Electronic Arts, has agreed to a two-year extension as title sponsor of the EA Sports Maui Invitational, the nation s early-season men s college basketball...

Sponsorship Battle: SRK caught between IPL, <i>Panchavi Paas</i>.
Byline: Amrita Nair-Ghaswalla (##include msid=2459375,type=9 ##) MUMBAI: Shah Rukh Khan, the proud owner of the Kolkata Indian Premier League (IPL) team 'Kolkata Knight Riders', is in a dilemma. Will he perform on the field at the IPL event, or will he be best...

Sponsorship Battle: SRK caught between IPL, <i>Panchavi Paas</i>.
(##include msid=2459375,type=9 ##) MUMBAI: Shah Rukh Khan, the proud owner of the Kolkata Indian Premier League (IPL) team 'Kolkata Knight Riders', is in a dilemma. Will he perform on the field at the IPL event, or will he be best placed with his antics in...

Maria Sharapova in off-court deal.
Tennis superstar Maria Sharapova recently signed an exclusive four-year sponsorship agreement that named her Sony Ericsson Mobile Communications' first global brand ambassador. The Russian tennis player who turns 21 in April will be away from the tennis courts to explore the world with Sony Ericsson. ...

Procter & Gamble Seeks Advertising Input.
HEALTH AND BEAUTY CLOSE-UP-1 May 2008-Procter & Gamble Seeks Advertising Input(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com Procter & Gamble, the world's largest advertiser, has set up a toll-free hotline to obtain input from its customers regarding the company's corporate sponsorship of music video programs on BET and MTV...

IPL to go for direct bidding.
Byline: Sonali Krishna MUMBAI: The Indian Premier League (IPL) has decided to go in for direct bidding for the title sponsorship, skipping the tender process due to a poor response. Only one bidder - 21st Century Media - showed interest on the last day of submitting bids...

DLF bags IPL title rights for Rs 200 crore.
MUMBAI: Real estate developer DLF has bagged the Indian Premier League (IPL) title sponsorship rights for Rs 200 crore for five years with a first-year commitment of Rs 40 crore. Other parties that participated were the World Sport Group (WSG) on behalf of Hero Honda Motors at...