Team owners plan big in 2nd season of IPL.
Byline: Ratna Bhushan & Meenakshi Verma NEW DELHI: The inaugural IPL season is over, but for the eight franchisee owners the hard work has just begun. Riding on the hype, franchisee owners are exploring avenues such as maximising sponsorship revenues by hiking fees for new...

'Over Rs 90L collected from traffic pedestals'.
MUMBAI: The BMC on Tuesday informed the Bombay high court that it had collected over Rs 90.8 lakh from the 86 traffic pedestals that were installed on various roads in the city. The corporation's revelation came even as the state government told the court that private sponsorship was required...

IPL to go for direct bidding.
Byline: Sonali Krishna MUMBAI: The Indian Premier League (IPL) has decided to go in for direct bidding for the title sponsorship, skipping the tender process due to a poor response. Only one bidder - 21st Century Media - showed interest on the last day of submitting bids...

2 AIR officers caught in CBI net.
AHMEDABAD: Officers of the Central Bureau of Investigation raided the All India Radio premises on Wednesday, in connection with a racket concerning sponsorship of radio programmes. According to CBI sleuths, two officers of AIR were under scanner during the raid. "Official and residential premises of Mihir Mehta,...

McDonald's Ramps Up with Olympic Promos.
ENTERTAINMENT CLOSE-UP-6 July 2008-McDonald's Ramps Up with Olympic Promos(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com Calling McDonald's 2008 Olympic Sponsorship "the most innovative ever" in a webcast , Mary Dillon, McDonald's Global Chief Marketing Officer, detailed the company's plans to bring the Olympic Games to life for customers around...

GM and Discovery Communications Ink Media Pact.
ENTERTAINMENT CLOSE-UP-21 May 2008-GM and Discovery Communications Ink Media Pact(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com General Motors and Discovery Communications unveiled a multifaceted GM advertising sponsorship of Planet Green, a 24-hour eco-lifestyle network coming to 50 million homes beginning June 4. For GM, the partnership includes...

Sheraton Secures Hotel Partnership With CBS Sports and NCAA.
TRAVEL AND LEISURE CLOSE-UP-29 February 2008-Sheraton Secures Hotel Partnership With CBS Sports and NCAA(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com Sheraton Hotels & Resorts is teaming with CBS Sports and the NCAA as an Official NCAA Corporate Partner. Sheraton is launching the sponsorship with a multi-faceted marketing...

Transitions Optical to Sponsor PGA Tournament at Innisbrook Resort and Golf Club.
TRAVEL AND LEISURE CLOSE-UP-8 June 2008-Transitions Optical to Sponsor PGA Tournament at Innisbrook Resort and Golf Club(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com Transitions Optical President Brett Craig, PGA TOUR Commissioner Tim Finchem, and Copperheads General Chairman Peter Jones announced a four-year title sponsorship that will keep the PGA...

Dick's Sporting Goods Throws Support to Little League Baseball.
TRAVEL AND LEISURE CLOSE-UP-30 April 2008-Dick's Sporting Goods Throws Support to Little League Baseball(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com Dick's Sporting Goods and Little League Baseball announced that Dick's Sporting Goods is now the Official Sporting Goods Retailer of Little League Baseball and Softball. The sponsorship...

Lycos Hosts Wireless Cafe at Cannes.
ENTERTAINMENT CLOSE-UP-20 May 2008-Lycos Hosts Wireless Cafe at Cannes(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com Lycos, a provider of social publishing, media and search services, announced from the Cannes Film Festival, its Wireless Cafe sponsorship in The American Pavilion at Cannes, and the launch of its Independent Film Spotlight...