New VP Dan Mees Adds to Agency's Growing Base of Talent

BOSTON, Jan. 23 /PRNewswire/ -- Boston has long been seen as the high-tech capital of the East Coast, and in recent months, the rejuvenation of the technology sector has fueled the state's economic recovery. Text 100, a top ten global

In the last six months, Text 100 Boston has celebrated several milestones and has seen a significant growth in talent with the promotion of seven of its members and three new hires. A new vice president in the Boston office, Dan Mees, brings over a decade of agency leadership in BtoB practices, including wireless and enterprise software. Account Executive Zoey Farooq adds healthcare experience, and Account Coordinator Beth LeBeau further strengthens Text 100's semiconductor expertise.

"I'm excited to be working with such an energetic and accomplished group of PR professionals whose enthusiasm for technology and knowledge of the media has translated into substantial business growth for our office and company," said Mees. "Our penchant for technology helps Text 100 remain at the forefront of the industry, actively embrace emerging technologies, and serve as a loyal and trusted public relations consultant to our clients."

Additionally, Text 100 commemorated its 25th anniversary in late 2006.

Text 100 has also continued to foster its client relationships over recent months, including The MathWorks, developer of MATLAB and Simulink software for technical computing and Model-Based Design. Clients like these have allowed the Boston office to work on a global scale with the international Text 100 network and to share in the many benchmarks of our clients' international growth. Due to the agency's proximity to The MathWorks worldwide headquarters in Natick, Mass., Text 100 Boston also serves as the worldwide center of the account.

Promotions amongst the Text 100 Boston team include Matthew Lloyd to vice president of North American business development, Steve Collins to account director, Kevin Doak to account manager, Sriya Kodial to account manager, Melissa Zandman to senior account executive and Barbara DeConto to account executive. Text 100's commitment to developing its employees makes it a premier company for top Boston-area PR professionals and high-tech firms.

About Text 100

Text 100 is a global PR agency serving companies that use technology for competitive advantage. Built organically from the ground up, Text 100 uniquely offers the dedication of local agencies and the power and reach of a global firm. With award-winning practices covering all public relations disciplines, Text 100 represents leading brands in 30 offices around the world. Clients of the company include Fujifilm, IBM, Philips, Cisco, Sony and Xerox. Text 100 is at the cutting edge of emerging media technologies and public relations techniques and, in August 2006, became the first public relations consultancy to establish a presence inside Second Life, a rapidly growing virtual world in which people can interact, create, educate, play, and work in a 3-D environment. For more information about Text 100, please visit http://www.text100.com/.

  Contact:
  Ken Peters
  +1-617-399-4980
  kenp@text100.com

CONTACT: Ken Peters of Text 100, +1-617-399-4980, or kenp@text100.com

Web site: http://www.text100.com/