Marketing strategy and competitive positioning, 4th ed.
9780273706977
Marketing strategy and competitive positioning, 4th ed.
Hooley, Graham J. et al.
Financial Times Prentice Hall
2008
614 pages
$86.99
Paperback
HF5415
Hooley (Aston Business School) and Piercy
([c]20082005 Book News, Inc., Portland, OR)
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