Evaluating Public Relations: A Best Practice Guide to Public Relations, Planning, Research and Evaluation.
HD59 2005-000148 0-7494-4306-5 Evaluating public relations; a best practice guide to public relations, planning, research and evaluation. Watson, Tom and Paul Noble. Kogan Page Ltd., [c]2005 213 p. $35.00 (pa) Arguing that theory...

Acing the PR test: last year, Zions First National Bank, Salt Lake City, won a national award for its "Zions Pays for A's" public relations campaign. Here's how the program was created and how it fits in with this $10.6 billion institution's efforts to differentiate itself from competitors.
In 2004, Zions First National Bank, Salt Lake City, submitted an entry in the public relations category in the annual ABA Ad Award contest. The submission, entitled "Zions Pays for A's," was honored with the "best of show" award. Rob Brough is senior vice president of public...

12th National Public Relations Congress.
PUBLIC relations in the Philippines started when the Americans returned to our country after World War II. The United States Army assigned as one of its key personnel a Press Information Officer whose primary task was to effectively disseminate information to the public. From such practice, the need for...

Career Opportunities in Advertising and Public Relations, (4th ed).
0816062455 Career opportunities in advertising and public relations, 4th ed. Field, Shelly. Ferguson Publishing 2006 323 pages $49.95 Hardcover HF5828 Field describes 88 jobs in nine different categories for the advertising...

Public Relations Theory II.
0805833854 Public relations theory II. Ed. by Carl Botan and Vincent Hazleton. Lawrence Erlbaum 2006 528 pages $49.95 Paperback LEA's communication series HM1221 As a sequel to the original...

The PR buzz factor; how using public relations can boost your business.
0749444681 The PR buzz factor; how using public relations can boost your business. Lawson, Russell. Kogan Page Ltd. 2006 184 pages $27.50 Paperback HD59 In this guide for small business owners,...

Gaining influence in public relations; the role of resistance in practice.
080585293X Gaining influence in public relations; the role of resistance in practice. Berger, Bruce K. and Bryan H. Reber. Lawrence Erlbaum 2006 276 pages $34.50 Paperback LEA's communication series HM1221 ...

Effective Writing Skills for Public Relations, 3d ed.
HF5718 2005-000863 0-7494-4381-2 Effective writing skills for public relations, 3d ed. Foster, John. (PR in practice series) Kogan Page Ltd., [c]2005 258 p. $29.95 (pa) Foster, a public relations professional, offers a hands-on,...

Whitaker, W. Richard, Janet E. Ramsey and Ronald D. Smith. Media Writing: Print, Broadcast, and Public Relations.
Whitaker, W. Richard, Janet E. Ramsey and Ronald D. Smith. Media Writing: Print, Broadcast, and Public Relations. Mahwah, NJ: Lawrence Erlbaum Associates Inc., 2004. Pp. xxii, 424. ISBN 0-8058-4688-3 (pb.) $49.95. This text seeks to serve as "an introductory, hands-on writing textbook for students preparing in all...

Carden, Ann R. Instructor's Manual to Accompany Zappala, Carden Public Relations Worktext. A Writing and Plannng Resource.
Carden, Ann R. Instructor's Manual to Accompany Zappala, Carden Public Relations Worktext: A Writing and Planning Resource. (2nd Edition). Mahwah, NJ: Lawrence Erlbaum Associates, Publishers, 2004. Pp. 150. ISBN 0-8058-5228-X. (Complimentary with textbook) In public relations writing courses, instructors often want students simultaneously engaged in theory, critical...