The DNA of marketing.
0974876534 The DNA of marketing. Kalb, Ira S. DNA Press 2005 399 pages $29.95 Hardcover HF5415 Kalb, a marketing and management consultant, uses DNA as a metaphor for the basic building...

DIY green office programs.
In offices around the country a quiet revolution is taking place. The players may be low in profile but they are making big strides in the environmental sustainability of Australian business. In companies big and small, employees and building tenants are implementing their own green office programs. ...

Caribbean Sun Airlines Gears Up for Re-Launch.
TRAVEL AND LEISURE CLOSE-UP-31 August 2007-Caribbean Sun Airlines Gears Up for Re-Launch(C)2007 - CloseUpMedia - newsdesk@closeupmedia.com Caribbean Sun Airlines, a South Florida-based carrier that operated flights throughout the Caribbean from January 2003 to January 2007, announced its intention to re-launch by the end of 2007. ...

Frost & Sullivan: Prebiotics Suppliers Must Rely on Scientific Evidence to Market Novel Products.
HEALTH AND BEAUTY CLOSE-UP-3 June 2008-Frost & Sullivan: Prebiotics Suppliers Must Rely on Scientific Evidence to Market Novel Products(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com Buoyed by positive scientific data, prebiotics such as fructans make their mark in the prebiotics market. Following in their footsteps are a new set...

Marketing strategy and competitive positioning, 4th ed.
9780273706977 Marketing strategy and competitive positioning, 4th ed. Hooley, Graham J. et al. Financial Times Prentice Hall 2008 614 pages $86.99 Paperback HF5415 Hooley (Aston Business School) and Piercy (Warwick Business...

Services directory.
ADVERTISING AGENCIES & SERVICES Strategic & creative. Marketing Intelligence & Intelligent Marketing. Research-driven & forward-thinking: Our branding and marketing campaigns win awards ... & get results. To find out how, call Ken Greenberg. (888) 281-9200, x 105; ken@austin-williams.com. Directory Assistants Inc. Yellow Page Management and...

How to add value to flag carrier brands.
NEW YORK: DEREGULATION, PRIVATISATION AND GLOBALISATION ARE FORCING MANY AIRLINES TO RECONSIDER THEIR POSITIONING IN THE MARKET. The convergence of deregulation, privatisation and globalisation is forcing a redefinition of the "national flag carrier" airline brand. Both government and private flag carriers are now fighting a "two-front...

Sunstone Hotel Investors Sells Hyatt Regency Century Plaza Hotel.
TRAVEL AND LEISURE CLOSE-UP-2 June 2008-Sunstone Hotel Investors Sells Hyatt Regency Century Plaza Hotel(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com Sunstone Hotel Investors announced that it has sold its 726-room Hyatt Regency Century Plaza to Los Angeles real estate investor Next Century Associates for gross cash proceeds of approximately...

Nielsen and NMI Analysis: Green Consumers Spend More in Warehouse Clubs.
FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Nielsen and NMI Analysis: Green Consumers Spend More in Warehouse Clubs(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com The Nielsen Company and the Natural Marketing Institute have unveiled results connecting green consumers attitudes to their shopping behavior. The analysis was presented at Nielsen...

ATG Names Drew Reynolds as SVP of Corporate Development.
ENTERTAINMENT CLOSE-UP-25 July 2007-ATG Names Drew Reynolds as SVP of Corporate Development(C)2007 - CloseUpMedia - newsdesk@closeupmedia.com ATG (Art Technology Group), a provider of e-commerce solutions, announced the addition of Drew Reynolds to its leadership team. Reynolds will fill the newly created position of Senior Vice...