Speaking for Australia: cross-cultural dialogue and international education.
In their interactions with international students, either at home or abroad, teachers often find themselves speaking on behalf of the nation. Overseas students arrive with expectations created in the international education marketplace, expectations that depend more on a nationalist than on an internationalist outlook. Students also have ideas of...

Diva 35.
Dr Reddy's has launched Diva 35, their first brand in the female health care segment. Diva 35 (21 tablets containing cyproterone acetate 2 mg/ ethinyloestradiol 0.035 mg + 7 placebo tablets) is priced at R50.00 (SEP excl. VAT). Diva 35 is an anti-androgenic oral contraceptive pill that...

Christian Dippon & Aniruddha Banerjee: Mobile Virtual Network Operators: Blessing or Curse? An Economic Evaluation of the MVNO Relationship with Mobile Network Operators.
Christian DIPPON & Aniruddha BANERJEE Mobile Virtual Network Operators: Blessing or Curse? An Economic Evaluation of the MVNO Relationship with Mobile Network Operators Nera Economic Consulting, 2006, 87 pages This slim volume on MVNOs offers a thorough overview of the issues...

Condom merchandising to increase consistent use in US.
Despite high HIV incidence in the US and general awareness of the protection from condom use, many sexually active adults use condoms inconsistently. Condom availability is strongly related to condom use, but most research into condom purchasing has focused o n the issue o f embarrassment, not on how...

Standing out: you don't have to be a large bank with a big budget in order to tap into the emotional power of brand positioning--a process that differentiates your financial institution and bolsters customer loyalty.
[ILLUSTRATION OMITTED] Let's look at the increasingly complex environment that banks face today: Not only are there more players in an already crowded space--with insurance, investment and lending services entering the traditional banking market--consumers are also becoming more savvy and require more sophisticated products to meet their...

Continuing education quiz.
ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit. The ABA Bank Marketing online continuing education quiz allows you to...

NATO's strategic direction after Riga: NATO's post-Cold War adaptation.
A grand strategy requires a grand vision, and that is what NATO leaders sought to provide in recent years. The core of this effort has been and continues to be to embrace a global perspective and the strategic requirements for change that it portends. Following the 9/11...

The economic analysis of universities; strategic groups and positioning.
9781845428334 The economic analysis of universities; strategic groups and positioning. Warning, Susanne. Edward Elgar Publishing 2007 202 pages $100.00 Hardcover LB2342 Using the example of her studies of German public higher...

Secret clinical strength gets high marks for P&G.
VERY GOOD, and even preemptive product concepts need the power of impactful advertising execution to create great winners in the marketplace. Secret, the venerable deodorant/ antiperspirant brand, has had many new products and campaigns over the years. None have been as brilliant as the new Secret Clinical Strength, positioned...

Japanese group eyes RP facilities for medical tourism.
Japan's most influential women citizens' group visited the Philippines to look into the prospects of bringing in Japanese seniors for care and treatment in the country's health and wellness facilities. The four-day visit by officers and members of the Women's Association for Better Aging Society was facilitated...