Dividends of marketing.
Marketing trends, superfoods, positioning statements and the path to purchase are topics we cover in this produce marketing issue. All the theme articles this month are from the Mushroom Council. Restoring Order to the Marketing of Fresh Mushrooms reviews the 2007 program designed to remind consumers that...

A fuzzy classification model for online customers.
Building and maintaining customer loyalty are important issues in electronic business. By providing customer services, sharing cost benefits with online customers, and rewarding the most valued customers, customer loyalty and customer equity can be improved. With conventional marketing programs, groups or segments of customers are typically constituted according to...

Neutrogena scores big with Helioplex concept.
IT'S NOT OFTEN that you see a new product ad that is totally convincing. First, when strong claims are made, there must be a sense of trust in the brand, so that such claims are possible/ expected to be realized. Second, when it comes to Neutrogena, the trust is...

Setting the tone: making the right auditory impression involves selecting a spoken voice and music that is closely aligned to the bank's brand promise and positioning statement.
[ILLUSTRATION OMITTED] I've never heard your cell phone ring tone, but I'll bet it says quite a bit about you as a person. Whether you know it or not, you're making a statement every time your phone rings. Having AC/DC's "Back in Black" actually is...

Producers told to improve VCO quality to thwart rivals.
Byline: MADEL R. SABATER Though the Philippines has retained its position as the No. 1 supplier of virgin coconut oil (VCO) in the world market, an official of the Philippine Coconut Authority (PCA) yesterday warned that the country must continue to exert efforts in maintaining its current...

Continuing education quiz.
[ILLUSTRATION OMITTED] ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit. The ABA Bank Marketing online continuing education...

Tourism target: Korean honeymooners market.
In a bid to increase its share of the huge Korean honeymooners market, the Philippines is joining about 250 exhibitors at the Wedding Exhibition (WeddEx) Korea 2007, at the Convention and Exhibition Center in Seoul on Aug. 11-15. Tourism Secretary Joseph Ace H. Durano said the Philippine...

Wine marketing & sales; success strategies for a saturated market.
189126799X Wine marketing & sales; success strategies for a saturated market. Wagner, Paul et al. Wine Appreciation Guild 2007 347 pages $69.95 Hardcover HD9375 Lack of consumer brand loyalty, market saturation,...

Library board strategic guide; going to the next level.
9780810856899 Library board strategic guide; going to the next level. Miller, Ellen G. and Patricia H. Fisher. Scarecrow Pr. 2007 222 pages $35.00 Paperback Z681 This guide shows how library board...

Continuing education quiz.
[ILLUSTRATION OMITTED] ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit. The ABA Bank Marketing online continuing education...