For optimal DRTV success, trust hawthorne direct.
When it comes to integrating and managing the complexities of a DRTV campaign, nobody does it better than hawthorne direct, the industry's premier full-service DRTV agency. More than a billion dollars have been generated by the hundreds of DRTV campaigns aired during our 20 years pioneering DRTV. We've been...

Stock up on options for retail success: as the industry matures, DR marketers share a new attitude about driving products to retail.
1:30 ... 1:00 ... 30 seconds left. Hurry! Write down that number. A small timer at the bottom of the television screen ticks, ticks, ticks away time left to purchase that awesome (insert favorite DRTV product here) before it reverts back to full price or vanishes forever as normal...

When is it time to grow?
Of the questions I am asked by contractors, "When is it time to grow?" certainly ranks in the top two or three. Trying to hold back my disbelief at the question, I want to answer (but I normally don't!), "When is it ever time NOT to grow your business?"...

Branding a Store.
Branding a Store Ko Floor Kogan Page USA 525 South 4th Street, #241, Philadelphia, PA 19147 0749448326 $45.00 www.koganpage.com 1-800-232-0223 Author Ko Floor applies his nearly forty years of retail experience in Branding a Store, a guide to the...

Elkay aligns cabinet brands for future growth.
Minneapolis -- Elkay Manufacturing Co. has taken a series of steps to strategically align its four brands of kitchen and bath cabinetry in an effort to position the company's Cabinet Division for continued growth, corporate officials announced last month. The Elkay Cabinet Division, with sales of some...

How traditional brands succeed at retail.
There is little doubt that launching and building a brand that survives in the retail marketplace takes time, money and plenty of marketing know-how. What is not yet recognized as a universal truth is that proper application of the DRTV model can help many would-be retail brands make the...

CARDIAC SCIENCE GRANTED PATENT FOR DEFRIBRILLATOR ENCLOSURE.
Cardiac Science Corporation (NASDAQ:CSCX), Bothell, Wash., a global leader in advanced cardiac monitoring and external defibrillation products, has been granted a patent by the U.S. Patent & Trademark Office for its Defibrillator Enclosure System, a cabinet for mounting automated external defibrillators (AED) in public spaces that emits an alarm...

Kogan Page.
Kogan Page 525 South 4th Street, #241, Philadelphia, PA 19147 www.kogan-page.co.uk Nearly eighty real-life public relations disasters from around the world are documented in a survey which not only presents events, but analyzes the root causes of the disasters and how they hold...

For optimal DRTV success, trust hawthorne direct.
When it comes to integrating and managing the complexities of a DRTV campaign, nobody does it better than hawthorne direct, the industry's premier full-service DRTV agency. More than a billion dollars have been generated by the hundreds of DRTV campaigns aired during our 20 years pioneering DRTV. We've been...

Design studio's kitchen 'wowed' judges enough to take top prize.
TROY, OH -- Being in the business of helping other firms brand themselves, Jay and Lisa Harris felt it was time they worked on pumping up their own brand--1-Earth/Positioning By Design, a multi-faceted design and branding firm they started in 1992. The couple purchased a two-and-a-half story...