Public relations and the press; the troubled embrace.

9780810124349

Public relations and the press; the troubled embrace.

Gower, Karla K.

Northwestern U. Press

2007

300 pages

$24.95

Paperback

Medill Visions of the American Press

HD59

Public relations

(PR) agents have been viewed as either visionaries or "below the level of the hired gunman" since the profession began about a century ago. Gower (advertising and public relations, U. of Alabama) argues that PR plays a critical role in democracy by giving organizations and the public a voice. Via key events and trends toward a marketing mind-set, she traces the relationship between journalists and PR spin doctors since World War II.

([c]20072005 Book News, Inc., Portland, OR)

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