The business podcasting Bible; wherever my market is...I am.

9781933596372

The business podcasting Bible; wherever my market is...I am.

Colligan, Paul and Alex Mandossian.

Heritage House Publishing

2007

286 pages

$19.95

Paperback

TK5105

Mandossian and Colligan (Marketing

Online Live Podcast) discuss the effects that podcasts are having on the business world, and how to use these media innovations to increase market visibility and profits. Designed as a primer for business-oriented podcasting, this book offers step-by-step instructions on how to implement and market your podcasts, and how to train your business prospects to "consume" this new technology. Current podcasting models are also discussed in depth.

([c]20082005 Book News, Inc., Portland, OR)

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