'Podcasting' downloads a new marketing challenge.
TiVo changed all the rules. The digital video recorder (DVR) put a giant barricade between marketers and their demos by enabling consumers to save their favorite movies and TV shows and skip over the TV advertisements. While marketers continue to grapple and adjust to that challenge, a new entertainment...

Fast forward: new technologies, such as wikis, blogs and podcasting, help media centers create cutting edge e-learning strategies.
When Bud Hunt wanted a new way to get students interested in writing, he eschewed traditional brainstorming exercises and turned to technology instead. "Kids are deeply involved in using the Internet and writing e-mail, not to mention just playing around with new applications," says Hunt. "Harnessing that for the...

WorldVibrations.
WORLDVIBRATIONS has introduced a device that integrates, in a single appliance, Internet and/or conventional broadcasting with podcasting. The WorldVibrations Radio Station & Podcaster combines the functions of a fully automated radio station with streaming media encoding and the ability to create and upload podcasts without interrupting "on air" programming....

Church to go.
CHURCH TO GO: Missed church last Sunday? Not a problem if you attend the National Community Church in Alexandria, Virginia, which started podcasting its services, available for downloading at theaterchurch.com. The number of religious and spiritual podcasts (or "godcasts," as some call them) is growing. Although the use of...

Reading, writing, and podcasting: elementary schools create engaging language arts activities with Palm handhelds.
If you're looking for top-notch entertainment on the Internet, check out the Apple iTunes store under "Podcasts" and then look under the unlikely link "Education." There you'll find an entry for Jamestown Elementary School in Arlington, VA, with a list of podcasts that students regularly produce, featuring recordings of...

in pod we trust: beloved by students worldwide, the ubiquitous little MP3 player is becoming a presence in the classroom as teachers discover its many educational uses.
A SECOND-GRADER at Willowdale Elementary School in Omaha, NE, is the speaker in a podcast titled Respect Rocks!. His segment of Radio WillowWeb is freely available worldwide through Apple's iTunes (www.apple.com). Respect is one of the Six Pillars of Character that the young student and his fellow schoolmates are...

Data storage: products for schools: a Sacramento County technology director understands what it takes to keep a district's data in great shape.
JOHN FLEISCHMAN is a nationally recognized authority on the use of instructional technology. He has extensive experience implementing and creating informational and instructional media for use in educational environments. Director of Technology Services at the Sacramento County Office of Education, he is responsible for computer, network, and telecommunication infrastructure;...

Enter the tech director: whether it's in the classroom or behind the scenes, the leadership necessary to successful technology integration comes from an oft-overlooked resource.
WE ALL KNOW how important it is for teachers to incorporate the use of robust technologies in their classrooms. But who robustly supports and encourages them when they use technologies? Enter the technology director. The technology director's main mission is to provide the essential leadership that aids...

Astroturf-roots campaign.
The number of media available to communicators increases exponentially, day by day. Advertising and public relations people face a baffling assortment of choices. Maybe too many. But the basics of building brand credibility are pretty much the same. The risks of ethical transgressions are pretty much the...

Learning on demand: the technology behind custom-order TV and movies is storming the educational market.
PATIENCE MAY BE A VIRTUE, but don't tell that to consumers, who have come to expect prompt--even immediate-delivery of services. Over the last few years, we have transformed into a society that wants everything on demand--from the TV shows and movies we watch, to the radio programs and music...