ENTERTAINMENT CLOSE-UP-12 September 2006-Crisp Wireless Platform Helps Bravo Offer WAP Site and Mobile Storefront(C)2006 - CloseUpMedia - newsdesk@closeupmedia.com

Crisp Wireless, a provider of mobile content management and delivery solutions, announced that it has provided the content management,

Bravo viewers can purchase voice tones, ringtones, wallpapers from either the web or their mobile handsets, and see content from Bravo's shows, including Emmy Award-nominated "Project Runway," Emmy Award-winning "Queer Eye" and "Workout." Additional Bravo properties will be included on the mobile sites as they launch on the network.

Crisp's mLogic platform, the companies noted, has enabled Bravo to offer a range of content to mobile phone users, including a WAP site for the third season of the "Project Runway" series. The "Project Runway" WAP site includes exclusive behind-the-scenes photos, Q & A's with the contestants, as well as details about the designers, host/supermodel Heidi Klum and design mentor Tim Gunn.

"We have experienced a strong response from our tech savvy and passionate viewers to the mobile initiatives," said Lisa Hsia, Senior Vice President, New Media, for Bravo. "Our collaboration with Crisp Wireless has given us a strong glimpse into the future of cross-platform content delivery, and we look forward to expanding our mobile offerings."

The site also features challenges presented to the contestants, bios, interactive polls and a mobile content store. Bravo complemented the WAP and Web content store with an ongoing "Project Runway" messaging campaign. The "Adopt-a-Designer" program allows viewers to "adopt" their favorite designer, and receive weekly text messages that reveal their thoughts as the series' action unfolds.

"Mobile is the new black, in the technology world, and Bravo brings panache to today's mobile experience. The cable network has clearly examined the direct connection with their customers and is providing a compelling experience," said Boris Fridman, CEO of Crisp Wireless. "We were particularly grateful that our mLogic platform could showcase the 'Project Runway' experience, which is one of the most successful franchises in the television industry today."

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