Pay Per Call Innovator Recognized for Leadership in Emerging Technology

SAN FRANCISCO, Jan. 17 /PRNewswire/ -- Ingenio, Inc., the pioneer and leading provider of Pay Per Call(R) advertising, today announced that it has been chosen by AlwaysOn Media as one of the Top 100 Private Company

Ingenio and the AO Media 100 will be honored at the AO Media executive summit January 29-31 at The Mandarin Oriental Hotel in New York City. The summit will focus on the forces that are disrupting user behavior and creating new opportunities in the digital era, showcasing top innovative private companies that are revolutionizing the way media is created, distributed and consumed.

"The AO Media 100 are creating new revenue opportunities in the more than $16.4 billion online advertising market by disrupting traditional media and advertising models," said Tony Perkins, founder and editor in chief of AlwaysOn. "They are innovating by applying game-changing technology to key sectors including user-generated content, technology-enablers, mobile marketing, community platforms, Web analytics, and online advertising services."

In 2004, Ingenio launched and now operates the industry's leading Pay Per Call Advertising Network, which includes distribution of text listings and/or audio offers across a variety of online and offline channels, including top- tier search sites, online directories, mobile search and free directory assistance services. With Ingenio, advertisers are able to purchase qualified phone leads on a performance basis across various media, all from one centralized account, and pay only for calls received. Industry analyst firm the Kelsey Group estimates the market for Pay Per Call advertising will more than double each year for the next five years, with revenues reaching $3.7 billion by 2010.

"This is an interesting time for online advertising; new technology and processes are turning traditional business models on their heads, while fast- changing consumer behavior paves the way for new marketing opportunities," said Mark Britto, chief executive officer, Ingenio.

"As such, Pay Per Call has emerged as a particularly significant advertising model, given that phone call leads can occur across a wide variety of media, including the Internet and mobile devices. We're excited about today's recognition, and to usher in Pay Per Call's next stage of growth."

The AO Media 100 was selected from over a 1,000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts. The AO Media 100 consists of private companies at all stages of development.

A full list of all the AO Media 100 companies can be found on the AlwaysOn website at http://www.alwayson.goingon.com/

About AO Media 2007: January 29-31 @ The Mandarin Oriental Hotel, NYC

AlwaysOn Media is where cutting-edge technology CEOs from the back streets of Silicon Valley meet the global advertising and media establishment. This two-and-a-half-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries. At AlwaysOn Media, our editors will also honor the AO Media 100 Top Private Companies. Fifty of the top CEOs from the AO Media 100 will pitch their market strategies to a panel of industry experts in our "CEO Showcase."

About Ingenio, Inc.

Ingenio empowers service-oriented businesses and individuals to maximize Internet commerce through the power of voice. Ingenio's suite of voice- commerce applications, including Pay Per Call(R), Live!Advice(TM) and Ether(TM), are all designed to help the services economy flourish online, and have connected millions of buyers and sellers around the world. A profitable company, Ingenio produces more than 20 million minutes in v-commerce transactions each quarter, and works with top-tier customers and partners in both America and Europe, including AOL, InfoSpace, Microsoft, YellowPages.com and MIVA, Inc. For more information, please visit http://www.ingenio.com/ .

  Pay Per Call (R) is a registered trademark of Ingenio, Inc.

  About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, AlwaysOn continued to lead the media industry in innovation by introducing a social network where members can connect and engage. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Stanford Summit, AlwaysOn Hollywood, AlwaysOn Media and GoingGreen) and quarterly print "blogozine" by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, AlwaysOn is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.

   For Ingenio                               For AO Media
   Valerie Garing Combs                      Edelman
   415.248.4029                              Renee Edelman
   Valerie@ingenio.com                       212.704.8249
                                             Leslie Nakajima
                                             650.762.2940

CONTACT: Valerie Garing Combs, +1-415-248-4029, or Valerie@ingenio.com, for Ingenio, Inc.; or Renee Edelman, +1-212-704-8249, or Leslie Nakajima, +1-650-762-2940, both of Edelman, for AO Media

Web site: http://www.ingenio.com/