FOOD AND BEVERAGE CLOSE-UP-26 June 2008-Research and Markets Adds Report: Trends in Kids' Nutrition-Opportunities and Threats(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com

Research and Markets has announced the addition of the "Trends In Kids' Nutrition - Opportunities And Threats

In a release, Research and Markets noted that report highlights include:

Introduction

Datamonitors forecasts that over 35 percent of European kids aged 5-13 will be overweight or obese by 2012. In the US, this figure will surpass 40 percent while Asia-Pac, in particular China, is seeing the fastest increase in the percentage of overweight or obese kids. This report identifies the opportunities and threats apparent to food and beverage manufacturers in the context of escalating childhood obesity

Scope

Identifies the major challenges and opportunities confronting the food and beverage industry in the provision of food and beverages for kids Global coverage: offers global examples of on-trend innovation and provides key supporting consumer data for Europe, the US and Asia-Pac. Detailed recommendations and interpretation offering practical strategies based on the trends and insights uncovered in the report One of a series of three demographic-specific reports designed to help FMCG companies successfully innovate their kid-focused products

Data HighlightsIn Europe between 93 percent and 97 percent of consumers by country believe food marketing has some degree of impact on childrens eating habits. If childhood obesity continues to rise then advertising bans of certain foods are likely to become more widespread Analysis of the consumption data presented in this report shows that kids tend to consume more than the overall population in many indulgent product categories. Deeper analysis shows that Asia-Pacific kids consumption lags behind the average in bakery and cereals In Europe, consumer sentiment indicates that the most popular proposed methods for making kids healthier (and for improving their eating habits) include better information for parents and more nutrition education in schools, followed by restrictions on advertising of less nutritionally balanced food and drinks

Report information:http//www.researchandmarkets.com/research/c87318/trends_in_kids_nu.

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