PHILADELPHIA -- "Stop Ruining Your Smile!!!" That's what dentists are saying to their patients because they are constantly seeing them induce their own gum recession simply by brushing too hard. A leading cause of PERIODONTAL DISEASE, self-induced gum recession has baffled the dental industry from

soft-bristled toothbrushes to non-abrasive toothpastes and gels. The Alert toothbrush is a precise, high quality preventative dental instrument that offers a relatively inexpensive solution to the major problem of self-induced gum recession. With its patented pressure sensor, The Alert toothbrush senses when the patient applies too much pressure and activates a warning light, signaling for the patient to reduce their brushing pressure. Over time, the patient learns how to apply the correct pressure, reducing the amount of self-induced gum recession and reducing the patient's risk of developing early stage periodontal disease.

The problem of self-induced gum recession is well established in dental journals and accepted by dental professionals worldwide:

"Gingival recession is considered to be caused primarily by trauma from tooth brushing..."

   Harold Loe et al, Journal of Periodontology, 1992; 63 : 489-495
   Former Chief of the National Institute of Health, Bethesda, Maryland

"... more important is that the population using soft bristled brushes has a recession frequency of 65% which clearly indicates that even the use of soft bristles may damage the periodontium."

   Bjorn et al, Swedish Dental Journal, 5 : 141-146 1981, Department of
   Periodontology, Faculty of Odontology, University of Lund, Malmo, Sweden

While self-induced gum recession effects as much as two-thirds of the general population, the problem is especially serious in cases involving PRE-EXISTING GUM TRAUMA. In situations where the potential users are gum graft recipients, chemotherapy or diabetes patients, the potential benefits of The Alert are even greater. The high costs associated with the treatment of these patients makes the availability of a low cost ($10.00 SRP), prevention- based alternative extremely attractive to the health care provider. Additionally, The Alert's low wholesale price of $6.00 makes it an attractive revenue producer for every dental office. To order call 1-888-889-0077 or go online at:

                        www.thealerttoothbrush.com
  For more information CALL NOW!!!!  1-888-889-0077
                  MAKE YOUR OPINION COUNT -  Click Here
             http://tbutton.prnewswire.com/prn/11690X36649681

Contact: Mark Richberg of Bioware, +1-215-868-8111, or fax: +1-215-893-6982, or mrichberg@biowareinc.com

Website: http://www.saveyoursmile.com/

Website: http://www.biowareinc.com/

Website: http://www.thealerttoothbrush.com/