Evolve One, Evolve All Campaign Launches with Online Videos and Condom Donation

PRINCETON, N.J., Oct. 22 /PRNewswire/ -- The makers of Trojan(R) brand condoms and dozens of artists and celebrities have teamed up to talk openly about the state of sexual health in America in a new online campaign

titled Evolve One, Evolve All. The interactive program was created in partnership with MTV Networks (MTVN) Digital Fusion to address the alarming number of unplanned teen pregnancies and sexually transmitted infections (STIs) currently experienced in the U.S. and give concerned Americans a place to take action.

  To view the Multimedia News Release, go to:
  http://www.prnewswire.com/mnr/trojan/35548/

Celebrities, musicians, filmmakers, artists and consumers are invited to lend their unique voice to the campaign by creating digital content that describes the state of sexual health in the United States. The digital content, some of which will feature familiar celebrity faces like Josh Lucas, Alan Cumming, Gloria Reuben, Shwayze, Dana Delaney, Giancarlo Esposito and Matthew Modine will be posted on http://www.evolveoneevolveall.com/.

Each time a piece of artistic content is viewed, forwarded or submitted to the site, the makers of Trojan(R) brand condoms will donate condoms to people at risk of STIs and unintended pregnancy. The goal is to educate, engage and empower young Americans to evolve millions of people and start a positive sexual health movement in America.

The facts are clear. Each year in the U.S., there are over 56,000 new cases of HIV(1) and 19 million new STIs(2) diagnosed; and three million unintended pregnancies(3). There are currently 65 million people living with incurable STIs(4) and more than half of all Americans will contract an STI in their lifetime(5).

"We are continuing down a dangerous road of declining sexual health, so the goal of this program is to inspire young people to talk about this issue and the importance of using condoms as part of the solution," says Jim Daniels, vice president of marketing, Trojan(R) brand condoms. "It's time for all Americans to take personal responsibility for the current state of sexual health in this country and stand up for change. The Evolve One, Evolve All initiative gives them the platform to do just that."

Visitors to the Evolve One, Evolve All web site are invited to join the conversation. They can share their own voice and opinion by uploading a video or sharing a comment. They can also participate by simply viewing and sharing educational and entertaining videos developed by professional and amateur artists and filmmakers.

"We know that sexual health is an important issue for young people. Our goal is to make it easy, fun and compelling to participate in positively evolving our country's attitudes towards condoms and the vital role they play in maintaining our sexual health," says Jason Witt, Senior Vice President and GM, MTVN Digital Fusion. "The power of this initiative exists not only in the deep relevance of these messages but the number of venues and formats through which consumers can view, share and contribute to the platform."

The Evolve One, Evolve All campaign is part of the larger Trojan Evolve Campaign which is designed to make Americans aware of the alarming state of sexual health in America and encourage them to evolve their attitudes, behaviors and actions regarding the use of condoms. Trojan is also taking its message directly to the people with the Trojan Evolve National Tour, which includes a 40-foot interactive bus and virtual "Scream Machine" rollercoaster ride. The tour will stop at dozens of college campuses and metro markets this year, disseminating sexual health facts and inviting students, and all Americans, to take a personal pledge to use a condom every time.

To participate in the Evolve One, Evolve All condom drive, please visit http://www.evolveoneevolveall.com/.

ABOUT TROJAN

TROJAN(R) Brand Condoms are America's #1 condom and have been trusted for over 90 years. TROJAN(R) brand latex condoms are made from premium quality latex. If used properly latex condoms will help to reduce the risk of transmission of HIV infection (AIDS) and many other sexually transmitted diseases. When used properly condoms are highly effective against pregnancy. Each condom is electronically tested to help ensure reliability. There are over 22 varieties of TROJAN(R) Brand Condoms. More Americans trust the TROJAN(R) brand than any other condom.

ABOUT MTVN DIGITAL FUSION

Digital Fusion works across the MTV Networks' digital portfolio to create entirely new digital ad products, from creative uses of existing inventory to original interactive campaigns and experiences, including video content, online games, microsites, and widgets. Drawing on the resources of MTVN's Product Development, Ad Operations and Research teams, the unit develops solutions that incorporate unique consumer insights, as well as tools and features used for MTVN's digital content. Digital Fusion covers all of MTVN's digital platforms, including the company's roster of targeted niche sites, mobile offerings, and its growing stable of virtual worlds.

ABOUT GREAT AMERICAN CONDOM CAMPAIGN

The Great American Condom Campaign is a youth-led grassroots movement to reduce the spread of HIV/AIDS and other sexually transmitted infections by engaging and educating Americans about critical public and personal health issues related to condom use in the US and abroad. The GACC is a project of Advocates for Youth and its Youth Activist Network, a partnership that provides the GACC with the staff power and support necessary to operate at full capacity.

(1)"Estimate of New HIV Infections in the United States, August 2008." Department of Health and Human Services, Centers for Disease Control and Prevention. Accessed at http://www.cdc.gov/hiv/topics/surveillance/resources/factsheets/pdf/incidence. pdf

(2)"Trends in Reportable Sexually Transmitted Diseases in the United States, 2005." Department of Health and Human Services, Centers for Disease Control and Prevention. Accessed at http://www.cdc.gov/std/stats05/default.htm.

(3)U.S. Teenage Pregnancy Statistics: National and State Trends and Trends by Ethnicity. The Guttmacher Institute, New York, September 2006. Available at: http://www.guttmacher.org/pubs/2006/09/12/USTPstats.pdf.

(4)American Social Health Association. (1998). Sexually transmitted diseases in America: How many cases and at what cost? Research Triangle Park, NC: American Social Health Association.

(5)Koutsky L. (1997). Epidemiology of genital human papillomavirus infection. American Journal of Medicine, 102(5A), 3-8.

  Press Contacts:
  Nyla Saleh
  Edelman
  212-704-8101
  nyla.saleh@edelman.com

  Michael Bruno
  Edelman
  212-704-8232
  michael.bruno@edelman.com

CONTACT: Nyla Saleh, +1-212-704-8101, nyla.saleh@edelman.com, or Michael Bruno, +1-212-704-8232, michael.bruno@edelman.com, both of Edelman for TROJAN(R) Brand Condoms

Web Site: http://www.evolveoneevolveall.com/