Repucom and Nielsen Form Exclusive Agreement to Provide Market Leading Analytics of Sports in Television.
Repucom America announces exclusive agreement with Nielsen; Addition of Nielsen ratings creates the leading analysis service for measuring content in televised sports in the United States NEW YORK, Jan. 12 /PRNewswire/ -- Repucom International, a global leader in the measurement of sports broadcast content, today announced the...

Sports Marketing, Endorsement Experts Rate the Super Bowl's Most Marketable Players.
DALLAS, Jan. 28 /PRNewswire/ -- Without a Manning in the Super Bowl this year, marketers are busy speculating about which players from the Steelers and Cardinals are most likely to land endorsement deals should they turn in memorable performances Sunday night on the world's biggest stage. According...

Millsport Names Torrey Galida President of Motorsports.
CHARLOTTE, N.C., Jan. 13 /PRNewswire/ -- Millsport, the sports marketing brand of Omnicom's The Marketing Arm, has named Torrey Galida president of its Charlotte-based motorsports division. Galida joins Millsport from Roush Fenway Racing, one of NASCAR's largest and most successful teams, where he'd served as chief marketing...

Index Measures the Perceptions Motorsports Fans Have of Key Drivers.
Junior, Castroneves, John Force score well in latest Motorsports DBI study conducted by Millsport CHARLOTTE, N.C., Jan. 6 /PRNewswire/ -- Jimmie Johnson may have won his third consecutive NASCAR Sprint Cup Series Championship, but it's Dale Earnhardt Jr. who's won the hearts of NASCAR race fans. ...

Yacht Club de Monaco to host inaugural World Yacht Racing Forum.
[ILLUSTRATION OMITTED] In December 2008, Monaco will be the venue for the first dedicated yacht racing business forum. The Grimaldi Conference Forum will be a global meeting place for the best-known sailing events, racing teams, race management and finest sailing venues, from all over the world. In...

Jagermeister Shifts Into New Sports Marketing Arena with Major Sponsorship of Monster Energy(R) Supercross.
America's #1 shot brand to sponsor 2009 Monster Energy(R) Supercross NEW ROCHELLE, N.Y., Nov. 24 /PRNewswire/ -- For years, Jagermeister has sought out new and innovative ways to promote to consumers. From music tours to trikes, Jagerettes to tap machines, Jagermeister continues to be one of the...

EA Sports Inks Maui B-Ball Sponsorship Extension.
ENTERTAINMENT CLOSE-UP-7 April 2008-EA Sports Inks Maui B-Ball Sponsorship Extension(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com KemperSports announced that EA Sports, a label of Electronic Arts, has agreed to a two-year extension as title sponsor of the EA Sports Maui Invitational, the nation s early-season men s college basketball...

First NBA Team to Use Nielsen's Sponsorship Scorecard(R).
The Phoenix Suns Becomes First NBA Team to Measure Brand Exposure with Nielsen Sports NEW YORK, Nov. 15 /PRNewswire/ -- Nielsen Sports(TM) and the Phoenix Suns of the National Basketball Association announced today a license agreement for Sponsorship Scorecard(R), a service providing both sponsorship ratings and verification...

Sony Computer Entertainment America Inc.'s 989 Sports(TM) and PlayStation(R)2 Ink Title Sponsorship Deal for the Inaugural 2001 Seattle Bowl at Safeco Field; #11 Stanford Cardinal and Georgia Tech Square-Off on December 27 in The First-Ever Non-Baseball Event at the Stadium.
FOSTER CITY, Calif. -- Sony Computer Entertainment America Inc.'s 989 Sports(TM) brand today announced plans to become the title sponsor of the inaugural "2001 Seattle Bowl presented by 989 Sports" at Safeco Field in Seattle, Washington on December 27, 2001 which will air live on ESPN at 4 p.m....

MVC-STORE: 7-Eleven(R) Hopes to Win Over Sports-Loving Customers With Major Team Sponsorships and Integrated Marketing.
DALLAS, Jan. 17 /PRNewswire/ -- 7-Eleven, Inc. marketing executives think they have scored a slam-dunk, homerun, touchdown and raced past the checkered flag with the company's new sports marketing program, the most integrated in the company's history. The world's largest convenience store chain has signed multi-year sponsorship...