Craftsman to Sponsor ESPN's Innovative Tech Garage During 2009 NASCAR Racing Season.
Multimedia Sponsorship Includes On-Air, Online, Print and Radio Elements BRISTOL, Conn. and HOFFMAN ESTATES, Ill., Feb. 3 /PRNewswire/ -- Craftsman, the official tools of NASCAR, has teamed up with ESPN to present the ESPN Craftsman Tech Garage, an innovative mobile television studio used throughout the network's NASCAR...

Mars North America Inks NASCAR Marketing Partnership With International Speedway Corporation (ISC).
New Partnership Features Designation and Promotional Rights At Select ISC Facilities HACKETTSTOWN, N.J., Feb. 11 /PRNewswire/ -- Today Mars North America announced a new sponsorship agreement with International Speedway Corporation (ISC), one of the world's leading promoters of motorsports-related activities. The agreement provides official designations and promotional...

Kurt Busch Joins 2009 North American International Auto Show Racing Day Featuring Motorsport Stars on Jan. 23.
Current and future stars of racing meet fans for Q&A at Cobo Center DETROIT, Jan. 22 /PRNewswire/ -- Appearances by former NASCAR and IndyCar champions Kurt Busch and Gil de Ferran highlight the return of Racing Day to the 2009 North American International Auto Show. Motorsport stars...

SimCraft Integrates with iRacing to Deliver the Ultimate Virtual Car Racing Experience.
iRacing integration to be featured with SimCraft simulator at the 2009 International CES(R) BREINIGSVILLE, Pa., Jan. 5 /PRNewswire/ -- SimCraft Corporation, developers of true-to-life full-motion racing simulators recently announced its integration with iRacing.com, an online, subscription-based racing simulation service. "We're proud to add iRacing to...

Carfax to Sponsor Driver Scott Wimmer at Daytona.
CENTREVILLE, Va., Feb. 11 /PRNewswire/ -- Carfax today announced it will sponsor the No. 40 Key Motorsports Chevrolet and driver Scott Wimmer for the NASCAR Nationwide Series Camping World 300 at Daytona International Speedway on Feb. 14. The race marks the first time that Carfax is a primary sponsor...

Jim Beam(R) and Montgomery Gentry to 'Toast the Troops' at 2nd Annual 'Beam Bash' Benefit Concert.
Proceeds to benefit Operation Homefront Florida Chapter DEERFIELD, Ill., Feb. 2 /PRNewswire/ -- It was nearly one year ago when multi-platinum duo Montgomery Gentry and NASCAR(R) driver Robby Gordon, as well as 5,000 screaming fans, gathered to celebrate the beginning of the NASCAR race season while honoring...

Coors Light Drops Green Flag on Season of Refreshing Moments With NASCAR Sprint All-Star Race Access and 4-Day Weekends.
Coors Light, Official Beer of NASCAR(R), to Honor Drivers with the Coors Light Pole Award MILWAUKEE and GOLDEN, Colo., Feb. 10 /PRNewswire/ -- The race for Rocky Mountain Cold Refreshment is on. (Logo: http://www.newscom.com/cgi-bin/prnh/20090210/LA68922LOGO) Coors Light, "The World's Most Refreshing Beer"(TM) and Official...

International Speedway Corporation Reports Results for the Fourth Quarter and Full Year of Fiscal 2008.
DAYTONA BEACH, Fla., Jan. 29 /PRNewswire-FirstCall/ -- International Speedway Corporation (BULLETIN BOARD: ISCB) ("ISC") today reported results for the fourth quarter and full year ended November 30, 2008. "Given the impact the economic environment had on consumers and our corporate partners in 2008, we were pleased with...

ServiceMaster Clean Yellow Flag Caution Period to Debut at Daytona 500.
MEMPHIS, Tenn., Feb. 11 /PRNewswire/ -- ServiceMaster Clean, the first-ever official sponsor of the caution period during races at International Speedway Corporation (ISC) and Speedway Motorsports Incorporated (SMI) race tracks, will make its official debut this Sunday at the 51st annual Daytona 500. When there is a problem on...

International Speedway Corporation To Host 2008 Fourth Quarter and Full Year Results Conference Call.
DAYTONA BEACH, Fla., Jan. 14 /PRNewswire-FirstCall/ -- International Speedway Corporation (BULLETIN BOARD: ISCB) ("ISC") will host a conference call to discuss the Company's fiscal 2008 fourth quarter and full year financial results on Thursday, January 29, 2009 at 9:00 a.m. Eastern Time. To participate, dial (888) 694-4641...